- Microsoft is partnering with LG to make Xbox games playable in select cars using the cloud service.
- Using LG’s Automotive Content Platform, internet-selected cars will be able to stream Xbox games on screens.
- The service will be available for those with Game Pass Ultimate, allowing access to hundreds of games.
Gaming brands having unexpected partnerships are not uncommon in the industry at this point. Now, with Microsoft’s goals to expand Xbox Cloud Gaming outside current tiers, the company is pushing the streaming service beyond the traditional expected devices.
Microsoft has now announced a partnership with LG to bring its assortment of Xbox games to select cars using the popular cloud gaming service. The cars using LG’s webOS Automotive Content platform will be able to stream Xbox games directly on screens.
Why it matters: Xbox bringing its services to internet-connected vehicles appears to be the next step in its ‘This Is An Xbox’ marketing campaign. The announcement has been met with amusement and criticism from gamers online.
As announced by Xbox News Wire, the service is available to players with Game Pass Ultimate subscriptions. Car passengers will be able to play hundreds of popular Xbox hits to stay entertained while on the go—of course, in compliance with driving safety regulations.
Game Pass Ultimate members will soon have instant access to hundreds of games including popular titles like Gears of War: Reloaded, Forza Horizon 5, and upcoming releases like Obsidian Entertainment’s The Outer Worlds 2.
-Xbox.
This is Microsoft’s next major push in the ‘This Is An Xbox’ marketing campaign to expand its gaming ecosystem. The company has already used the new marketing campaign on Xbox Rog Ally handhelds and some quite unexpected products in the past.
Regardless, many Xbox fans and critics alike have found the new partnership unnecessary. A lot have criticized the brand online for focusing on unneeded gimmicks instead of attracting new audiences to buy Xbox consoles.
Do you think Microsoft bringing Xbox over to a select few cars is what the brand needs to appease gamers, or is this just another wild marketing stunt? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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