Xbox Games To Be Playable In Cars Via LG And Microsoft Partnership

Expert Verified By

"This Is An Xbox That Goes Vroom"

Story Highlight
  • Microsoft is partnering with LG to make Xbox games playable in select cars using the cloud service. 
  • Using LG’s Automotive Content Platform, internet-selected cars will be able to stream Xbox games on screens.
  • The service will be available for those with Game Pass Ultimate, allowing access to hundreds of games.

Gaming brands having unexpected partnerships are not uncommon in the industry at this point. Now, with Microsoft’s goals to expand Xbox Cloud Gaming outside current tiers, the company is pushing the streaming service beyond the traditional expected devices.

Microsoft has now announced a partnership with LG to bring its assortment of Xbox games to select cars using the popular cloud gaming service. The cars using LG’s webOS Automotive Content platform will be able to stream Xbox games directly on screens. 

Why it matters: Xbox bringing its services to internet-connected vehicles appears to be the next step in its ‘This Is An Xbox’ marketing campaign. The announcement has been met with amusement and criticism from gamers online.

As announced by Xbox News Wire, the service is available to players with Game Pass Ultimate subscriptions. Car passengers will be able to play hundreds of popular Xbox hits to stay entertained while on the go—of course, in compliance with driving safety regulations.

Game Pass Ultimate members will soon have instant access to hundreds of games including popular titles like Gears of War: ReloadedForza Horizon 5, and upcoming releases like Obsidian Entertainment’s The Outer Worlds 2.

-Xbox.

This is Microsoft’s next major push in the ‘This Is An Xbox’ marketing campaign to expand its gaming ecosystem. The company has already used the new marketing campaign on Xbox Rog Ally handhelds and some quite unexpected products in the past. 

Doom: The Dark Ages On ROG Xbox Ally X
Xbox has been using this new marketing campaign with many other products.

Regardless, many Xbox fans and critics alike have found the new partnership unnecessary. A lot have criticized the brand online for focusing on unneeded gimmicks instead of attracting new audiences to buy Xbox consoles.

Do you think Microsoft bringing Xbox over to a select few cars is what the brand needs to appease gamers, or is this just another wild marketing stunt? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

A New Third-Person Lord of the Rings Game Is in Development to Rival Hogwarts Legacy

A brand-new third-person action Lord of the Rings game is now in development, reportedly competing with Hogwarts Legacy.

PlayStation Reportedly Introducing Removable Batteries With New DualSense Controller Revision

PlayStation is reportedly gearing up to introduce the third revision for its DualSense controller, and major changes are on the way.

New PS5 Slim Model Cuts Corners On Storage And The Heatsink To Maintain Price

Sony has reduced storage and decreased the size of the heatsink in the new revised PS5 Slim consoles to lower manufacturing costs.

Microsoft & Asus Allegedly Tried to Lower ROG Ally X Price After Fan Backlash — But Plans Collapsed

Microsoft and Asus were allegedly tried to aim for a lower price tag for its flagship ROG Ally X handheld during Gamescom, but plans failed.

Electronic Arts to Go Private in $50 Billion Shock Deal With Saudi Arabia

A Saudi Arabian investment group has made $50 billion investment in Electronic Arts converting it into private company.