Xbox Again Emphasizes Console No Longer Needed To Play Xbox

See full bio

Abiyan

At Tech4gamers, I cover all sorts of gaming news. Whether it’s a leak of any upcoming game or an update, an announcement, or a rumour, I like to write about it all. Over the weekend, I sit and write features where I talk about games that I miss or want to see return.

See full bio

Last week was full of surprises for Xbox fans, as the company stated that players do not need to buy a console to enjoy Xbox.

Following that, it was reported that the company is already dialling down its console marketing in many regions, including Europe. The gaming giant seems to be driving home this point again, emphasizing that consoles are no longer needed.

Why it matters: Microsoft hardware hasn’t been doing great this generation. Therefore, moving away from it might help the company survive in the market.

As seen above, Amazon is offering a bundle with the Fire TV Stick 4K Max, which makes a similar claim to the last advertisement.

Discover hundreds of high-quality games directly on your Fire Tv. No console required.

-Xbox

While the Fire TV Stick 4K Max can be combined with Game Pass Ultimate and an Xbox controller to access a huge library of games, it does not replace Microsoft’s console experience.

However, it seems the gaming giant really wants its fans to know that the actual Xbox is no longer as important as it used to be. Unlike Nintendo or PlayStation, which try to push their consoles at all opportunities, Microsoft seems to be doing the opposite.

Rumors have also pointed to various Xbox games heading to other platforms, further highlighting the declining importance of the Series S|X consoles. Currently, IPs like Halo and Gears of War are rumored to make the jump to rival platforms.

Following such divisive decisions, it remains to be seen what the company’s future holds.

Xbox seems to have its mind made up, with a huge focus on software over hardware. This is certainly a risky move, but it could also lead to a huge reward for the gaming giant if it ends up being successful.

Abiyan

[News Reporter]

Abiyan is on track to complete his Computer Science bachelor’s degree. His enthusiasm for writing and gaming motivates him to keep readers and gamers updated with the latest information from the industry. In his free time, Abiyan enjoys playing Dota 2 and Rocket League. Abiyan has also been cited in reputed websites such as Kitguru, Comicbook, GamingBible, Eurogamer and Gamingbolt.