Unknown 9 A Sweet Baby Game Deemed Complete Failure; Future Projects Canceled

Expert Verified By

Studio Has Also Been Hit With Layoffs!

Story Highlight
  • Unknown 9 Awakening, a game advised by Sweet Baby Inc., has been deemed a total failure by Reflector Entertainment’s CEO.
  • The developer revealed that the game failed to come close to expectations, resulting in canceling of future projects. 
  • The title’s failure has also caused many developers to lose their jobs, but they will be given some benefits for the time being.

Unknown 9 Awakening, backed by Bandai Namco, didn’t perform well. One of the main reasons for that was Sweet Baby’s interference with the game. The majority of fans hate this company because, according to them, it forces agendas into video games. 

Now, its developer, Reflector Entertainment, has revealed in a recent post that the title has been a complete failure and due to that, future projects have been canceled. Many employees will also lose their jobs.

Why it matters: Unknown 9 Awakening launched to just 300 players on Steam, and it reportedly had zero pre-orders on PS5 and Xbox Series S|X across 2900 stores. So, a failure on this scale usually has dire consequences. 

Unknown 9 Awakening Failure
The CEO of Reflector Entertainment Has Revealed Important Important Information Regarding the Studio’s Future | Via LinkedIn

Herve Hoerdt, Reflector Entertainment’s CEO and Bandai Namco Entertainment Europe’s COO, has recently revealed that Unknown 9 Awakening has been a colossal failure for the studio

He revealed due to this game’s failure, he had to make a decision not to greenlight any future project that was conceptual phase. 

Today, I informed our teams that I made the decision to not greenlight further work on a future project that was in conceptualization phase. 

-Herve Hoerdt

Sweet Baby Inc Threat To Gaming
Sweet Baby Employee Previously Claimed That The Company Aims to Burn Down The Gaming Industry

The title didn’t even come near Reflector Entertainment’s expectations. So, after numerous timeline adjustments and investments, the CEO had to make this hard decision

This decision correlates directly with the failure of the studio’s ambitious and courageous first project, a new IP with a rich transmedia universe. Unfortunately, this also affects back-office staff.

Studio’s CEO

Given the extent of the game’s failure, it has affected not only future projects but also the employees. Many developers will now lose their jobs, but the CEO ensured that they would be provided with adequate severance packages, extended health benefits for their families, and more.  

What do you think about the developer facing such a massive blow from its first IP? What do you think about the title? Share your thoughts with us in the comments section below or join the discussion at the official Tech4Gamers forums.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

PlayStation Handheld Won’t Hold Back PS6 Despite The Massive Spec Difference

A leaker claims that despite the massive spec difference, the PlayStation Handheld won't hold back the PS6's true capabilities.

GAMEMAX N90 Brings LED Dot Matrix Display and Wood Aesthetics to PC Chassis

Explore the GAMEMAX N90, a PC chassis with a 512-LED dot matrix display, wood-textured panel, panoramic glass, and BTF motherboard support.

Borderlands 4 Dev Previously Ensured Game Would Run ‘Buttery Smooth’ on PS5 And Series X

Borderlands 4 dev claimed the game would run buttery smooth on PS5 and Series X, but players report severe performance issues and FPS drops.

Ghost of Yotei Trailer Bombarded with Dislikes Amid Ongoing Controversy

PlayStation released a new Ghost of Yotei trailer, but fans have bombarded it with dislikes due to ongoing controversy.

Assassin’s Creed Shadows DLC Claws Of Awaji Debuts To Mostly Negative Reviews on Steam

Assassin's Creed Shadows DLC recently released to mostly...