Ubisoft Says Star Wars Outlaws Failed Due To Shaky Interest In Star Wars IP

Expert Verified By

"The Brand Was In Choppy Waters"

Story Highlight
  • Star Wars Outlaws ended up being a major commercial flop for Ubisoft last year.
  • Discussing this failure, CEO Yves Guillemot has pointed to low interest in the brand last year.
  • This comment was likely made due to the divisive nature of releases like The Acolyte.

Ubisoft released one of its most ambitious open-world titles last year to disappointing results. Despite some buzz, Star Wars Outlaws failed to hit the ground running and became one of the French gaming giant’s bigger letdowns in recent memory.

In fact, the game even contributed to Ubisoft’s declining stock prices and continues to be a focal point of discussions today. During a recent shareholders’ meeting, Star Wars Outlaws’ failure was brought up again, and the Ubisoft CEO made a very interesting comment regarding the game.

Why it matters: Shareholders and Ubisoft likely want to avoid a failure this big at all costs in the near future.

Star Wars Outlaws
Main Character Kay Vess Failed To Impress Fans

Ubisoft’s shareholders recently asked CEO Yves Guillemot to share his thoughts on Star Wars Outlaws. In particular, the shareholders were interested in knowing what the French publisher had learned after this disappointment.

Although the CEO acknowledged that Star Wars Outlaws was held back by design issues, he pointed to the state of the Star Wars IP as a major reason behind the game’s overall failure.

Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters.

-Yves Guillemot

This comment was likely made in reference to the reception of Star Wars shows like The Acolyte, which saw mass review-bombing and divided opinions from the fanbase. However, the same was true of past films like The Last Jedi.

CEO Yves Guillemot’s latest comment is so interesting because the team passed the blame on to player expectations in a similar manner last year.

Star Wars Outlaws
The Game Failed To Meet Expectations

Although the series’ divisive nature remains undeniable, Star Wars Outlaws was also far from a perfect release. The game was bogged down by a plethora of glitches, poor animations, and a general lack of polish.

These flaws were reflected in the reviews and ultimately disappointing sales figures of the game.

What are your thoughts on the CEO’s response? Let’s discuss below in the comments and on the Tech4Gamers Forums.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

ARCTIC Expands P Pro Series With Powerful New P14 Pro Fans

ARCTIC introduces P14 Pro 140mm fans with quieter performance, high airflow, and up to 50% discounts. Ideal for custom PC builds.

Battlefield 6 To Get New Content More Frequently Than BF 2042, Teases Devs

Battlefield 6 developers have teased in an interview that it will get new content and seasonal events more frequently than Battlefield 2042.

Run AI Locally: Nvidia GeForce RTX with 16GB VRAM Makes It Possible

Thanks to the collaboration of Nvidia and OpenAI, you can now run AI locally if you have a Nvidia GeForce RTX or RTX Pro graphics card.

Frustrated Investors Demand Government Intervention in 11 bit Situation and Cancellation of Project 8

Following the cancellation of Project 8, investors are ready to take legal action against 11 Bit Studios for not being transparent.

Xbox Skipping Out On Marketing Gears Of War: Reloaded As Pre-Load Becomes Available

Xbox appears to have gone radio-silent in marketing Gears of War: Reloaded. even when the pre-load of the game has already become available.