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- Star Wars Outlaws ended up being a major commercial flop for Ubisoft last year.
- Discussing this failure, CEO Yves Guillemot has pointed to low interest in the brand last year.
- This comment was likely made due to the divisive nature of releases like The Acolyte.
Ubisoft released one of its most ambitious open-world titles last year to disappointing results. Despite some buzz, Star Wars Outlaws failed to hit the ground running and became one of the French gaming giant’s bigger letdowns in recent memory.
In fact, the game even contributed to Ubisoft’s declining stock prices and continues to be a focal point of discussions today. During a recent shareholders’ meeting, Star Wars Outlaws’ failure was brought up again, and the Ubisoft CEO made a very interesting comment regarding the game.
Why it matters: Shareholders and Ubisoft likely want to avoid a failure this big at all costs in the near future.
Ubisoft’s shareholders recently asked CEO Yves Guillemot to share his thoughts on Star Wars Outlaws. In particular, the shareholders were interested in knowing what the French publisher had learned after this disappointment.
Although the CEO acknowledged that Star Wars Outlaws was held back by design issues, he pointed to the state of the Star Wars IP as a major reason behind the game’s overall failure.
Outlaws was released at a time when the brand that it belonged to was in a bit of choppy waters.
-Yves Guillemot
This comment was likely made in reference to the reception of Star Wars shows like The Acolyte, which saw mass review-bombing and divided opinions from the fanbase. However, the same was true of past films like The Last Jedi.
CEO Yves Guillemot’s latest comment is so interesting because the team passed the blame on to player expectations in a similar manner last year.
Although the series’ divisive nature remains undeniable, Star Wars Outlaws was also far from a perfect release. The game was bogged down by a plethora of glitches, poor animations, and a general lack of polish.
These flaws were reflected in the reviews and ultimately disappointing sales figures of the game.
What are your thoughts on the CEO’s response? Let’s discuss below in the comments and on the Tech4Gamers Forums.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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