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- Ubisoft has been in trouble for the last few years due to poor sales and falling stock.
- The company’s market value has now fallen below $1 billion, the lowest since 2012.
- There are concerns that the French giants might soon be acquired by someone else.
Ubisoft has been in a constant state of turmoil for the last few years. It’s currently battling falling stock values and could be on the brink of getting acquired, and things aren’t looking good for the company’s overall market value either.
According to a new analysis, Ubisoft’s market value has now dropped below $1 billion, which is its worst since 2012, raising alarm bells for the Assassin’s Creed studio. There also doesn’t seem to be a saving grace in sight for now.
Why it matters: Ubisoft became a force to be reckoned with during the mid and late 2010s with massive stock values, but based on falling sales and underwhelming new titles, they weren’t able to continue the peak.
As per data from TradingView, Ubisoft’s current market value is slated at €850.33 million ($990 million), which is its worst in the last 13 years. However, it’s worse this time around because of the more competitive market.
Being primarily a AAA studio, budgets have gone out of hand; therefore, massive sales are required to earn any profits, which unfortunately hasn’t been the case for Ubisoft, as most of the recent releases didn’t hit sales expectations.
Its recent financial report was somewhat positive, but it still underlines the growing concern of how Ubisoft’s stock value and market cap are constantly falling. An acquisition seems like the most likely next step.
Earlier this year, the French studio partnered with Tencent for a new subsidiary, which followed some layoffs. However, the situation is still not under control as the company’s value continues to plummet.
What are your thoughts on Ubisoft’s market value falling below $1 billion since 2012? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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