Ubisoft Accused Of Using Bots To Hype Up Star Wars Outlaws

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Ubisoft Doing Everything To Promote Star Wars!

Story Highlights
  • A Twitter user has accused Ubisoft of using bots to create hype for Star Wars Outlaws. 
  • The user has made an entire video to expose how these bots work.
  • Previously, it was also claimed that the company tried to influence YouTube previews.

When the first previews for Star Wars Outlaws poured in, most media outlets didn’t have much positive to say about it. However, things took a turn with the latest ones, and the previews were mostly positive. According to a report, there has been more to the story.

Recently, it was claimed that Ubisoft offered YouTubers VIP Disneyland trips to earn favors for the game. The publisher is also being accused of using bots to create excitement for Star Wars Outlaws.

Why it matters: Modern social media platforms are plagued with bots. These can also be used to influence public opinion in an unfair manner, making this practice quite despised.

Star Wars Outlaws bots
Star Wars Outlaws Seems To Have Used A Bot Campaign For Promotions

According to a Twitter user who shared an entire set of comments on a post, the majority of them are being led by bots. The user has shown that these bots have commented on posts about Star Wars Outlaws.

The source has even created a video to expose these bots. Interestingly, a number of these accounts also have blue ticks, which is a worrying sign for the platform’s credibility, considering how bot-influenced it has become.

Anyhow, this raises many questions about Star Wars Outlaws. We already know that the game will have a huge fan base, considering it belongs to a big franchise, but the use of bots isn’t the best move.

Star Wars Outlaws
Massive Entertainment Has Tried Its Best To Deliver A Great Experience With This Adaptation

Ubisoft revealed that Star Wars Outlaws has the largest marketing budget of all its games. However, relying on bots suggests a lack of confidence from the company’s side.

If the title is actually good, people will play it themselves. With many previews saying that Star Wars Outlaws marks a new take on the open-world formula, there’s already enough reason to be excited.

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