Threads
- Ubisoft recently partnered with Tencent to prevent going bankrupt.
- Many fear that this new partnership may be even worse.
- However, the CEO of CI Games thinks that they both would work great together because Tencent isn’t deeply involved in DEI.
Ubisoft has been struggling to maintain its mark in the industry for so long now that it had to partner with Tencent. The company has been going downhill for years now. That is mainly because of constant failed releases.
Many thought that it might change with Assassin’s Creed Shadows, but it didn’t. While the game has been successful, it hasn’t generated nearly enough revenue to save Ubisoft. For reference, you can check out our report on why the company was likely to go bankrupt this year.
While many don’t think Tencent is a great partner for Ubisoft, popular figures like the CEO of CI Games think otherwise.
Why it matters: Tencent is one of the most hated companies in the gaming industry by the fans mainly because of its obsession with microtransactions.
Tencent is a great partner for UBI. Their impact on culture may only be positive. No DEI written on their forehead—refreshing!
-Marek Tyminski
Tyminski also highlighted that Tencent isn’t involved with DEI, and he thinks that such agendas are counterproductive in the gaming industry, which seems to be a proven fact. The majority of the fans have shown discouragement against the forceful addition of DEI into video games.
DEI agendas are counterproductive in the gaming industry, and Ubi’s top management seems ready now to handle it.
Whatever the case, Ubisoft may now be free from the DEI that many fans have complained about. For reference, the biggest controversy surrounding Assassin’s Creed Shadows was the black protagonist, even though there are countless popular Japanese figures who could have been more relevant for the role.
We hope to see some positive changes in Ubisoft and its future games. What do you think about this new partnership? Do you support it? Share your thoughts with us in the comments section below, or join the official Tech4Gamers forums for discussion.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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