Threads
- Sweet Baby Inc. co-founder and CEO Kim Belair says that games need AI that prioritizes inclusion and diversity over profits.
- She argues that AI should be used to expand access and diversify voices in video games, not replace them instead.
- Her remarks have been met with backlash, as gamers argue that her words regarding AI usage make no practical sense.
Sweet Baby’s co-founder and CEO, Kim Belair, recently mentioned that the gaming industry needs an empathetic AI that can prioritize inclusion and diversity over profits. Gamers have criticized her remarks over social media for being absurd and impractical.
Why it matters: Many gamers have criticized Sweet Baby Inc. CEO’s words since she wants to use AI to promote controversial DEI elements in games.
As reported by Variety, Kim spoke at the GDC 2025 conference, where she clarified that shareholders often get all the credit instead of employees who make the game. So, Sweet Baby wants to use AI to diversify voices in games instead of replacing them.
We want to use AI to expand access and bring in more diverse voices, not replace them.
In other words, Kim wants the industry to stop focusing on profits in game development and instead pour its resources into storytelling, inclusion, and empathy using AI. Gamers interpreted her words as using AI to promote DEI elements in games further.
Our focus is on storytelling, empathy, and inclusion, and AI should serve those goals, not undermine them.
Additionally, games that do not focus on profits and instead use AI to increase diversity serve no practical or beneficial purpose for massive studios. Users across forums have also argued that AI cannot be empathetic by logic and only perform commands it is asked to do.
Do you agree with the words of the Sweet Baby Inc. CEO? Let us know in the comments, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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