- Micro Center has sold the RX 9070 XT for $599, but a user has shared an interesting discovery.
- A sticker on the box suggests that AMD previously intended to price the graphics card at $899.
- The gaming giant seems to have made last-minute changes after leaks led to backlash from PC gamers.
The RX 9070 XT stood out immediately after its reviews went live, mainly due to its solid price point. AMD ensured it offered intense competition to Nvidia’s RTX 5070 Ti while launching the GPU at a lower price point.
The $599 MSRP was made even more appealing after prior leaks had prepared PC gamers for a price close to $1000. While this never came to fruition, recent findings suggest that AMD may have considered a price closer to $1000 at one point.
Why it matters: AMD has been known to launch overpriced GPUs to capitalize on a desperate market in the past. Though the gaming giant typically lowers prices just as quickly, it hasn’t refrained from launching expensive graphics cards before.
A user who recently obtained an RX 9070 XT for $599 from Micro Center has found a surprise sticker on the box. This sticker lists a $899 price, which coincides with listings leaked from February.
Although AMD quickly refuted last month’s leaks, the user reckons that they were true after all. Perhaps AMD made changes at the last moment after it noticed the initial wave of disappointment and backlash.
Another user purchased a Powercolor Radeon RX 9070 XT for $780, significantly above its $599 MSRP as its flagship variant from Colorful, like Taichi from ASRock or NITRO+ from Sapphire. On the box, as you can see, a sticker with the price of $1100 is placed, suggesting that the above instance of an $899 MSRP is valid.
This may also be why the gaming giant refused to share anything concrete about the RX 9070 XT at CES 2025 and waited for Nvidia to reveal its lineup instead. If true, this raises AMD’s strategy of offering serious competition in the market.
While the gaming giant did indeed offer the RX 9070 XT for an MSRP of $599, most AIB models cost significantly more on day one. Moreover, retailers have already stated that the GPUs will only be sold at MSRP during the initial days of release.
It seems AMD has found itself in a similar situation as Nvidia. Both gaming giants have brought products that offer minimal upgrades despite the not-so-great price, and PC gamers are not too happy.
The exact reason for current supply constraints and pricing remains unknown, but gamers can only hope that AMD and Nvidia resolve these issues as quickly as possible.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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