- PUBG remains one of Steam’s most-played games, with 600,000 concurrent players, down from its peak of 3.26 million.
- The game’s creator, Krafton, is now focusing on generative AI to compete with new titles.
- The company is pushing out employees who do not support this new AI direction.
PUBG was the first “Battle Royale” game we knew of, inspired by the 2000 Japanese film of the same name. This game was a huge success, becoming the most-played game on Steam in history, with a peak of 3.26 million concurrent players eight years ago. Today, it has over 600,000 concurrent gamers, demonstrating its great appeal.
This game remains in Steam’s Top 5 most-played games and is usually in third place, although lately it’s been competing with the recently released Arc Raiders. Now we have a controversial topic regarding PUBG’s creator, Krafton.
While the company is doing very well in terms of profits, exceeding $600 million, it’s now heavily focused on generative artificial intelligence. Krafton has already begun its transition to a future as an AI-centric company, and the first step is to eliminate all employees who oppose artificial intelligence.
As you can imagine, in the video game industry, and generally in any work environment where human creativity is involved, AI isn’t very well received. Therefore, Krafton, being a video game studio, will have many employees who are completely against its use. Here, the shift is even more pronounced, as the company wants to focus on generative AI to the point that we might see it change sectors and take on different projects.
The primary focus of the developer is on generative artificial intelligence to help compete with upcoming titles. Krafton has already begun the transition to an AI-centric future, with the first stage being the elimination of all employees who reject AI.
To be fair to the company, it is paying employees who choose to take advantage of the voluntary resignation program severance benefits based on their length of service:
- 1 year or less of employment: 6 months’ salary
- 1-2 years of service: 12 months’ salary
- 2-5 years of service: 18 months’ salary
- 5-8 years of service: 24 months’ salary
- 8-11 years of service: 30 months’ salary
- 11+ years of service: 36 months’ salary
Do you support Krafton’s new direction, or is it unfair to the developers? Drop your thoughts in the comments!
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[Editor-in-Chief]
Sajjad Hussain is the Founder and Editor-in-Chief of Tech4Gamers.com. Apart from the Tech and Gaming scene, Sajjad is a Seasonal banker who has delivered multi-million dollar projects as an IT Project Manager and works as a freelancer to provide professional services to corporate giants and emerging startups in the IT space.
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