- Jensen Hunag defends Nvidia’s new DLSS 5 tech amid people calling it AI slop.
- He says the tech isn’t generative AI; it is content-control generative AI.
- The developers will be able to fine-tune it according to their artistic style.
Nvidia just introduced the new iteration of its upscaling tech, DLSS 5, and let’s just say it garnered some interesting attention. The tech received heavy criticism, as it seemingly pasted an AI overlay to improve visuals.
Amid heavy backlash, Nvidia’s boss has defended DLSS 5 and says that the people have got it completely wrong. The technology they’ve used isn’t generative AI; instead its “content-control generative AI.”
Why it matters: Content control or not, the showcase looked weirdly out of place. Instead of just upscaling the image, the showcased DLSS 5 completely altered the art style, making characters appear very different from the original.

In a recent Q&A, Jensen Huang spoke to Tom’s Hardware about DLSS 5. He said that the tech doesn’t alter the art style; it provides the developers with control over how to fine-tune the image according to their style.
Well, first of all, they’re completely wrong. All of that is in the control, direct control, of the game developer. This is very different than generative AI; it’s content-control generative AI.
– Jensen Huang

Huang said that this isn’t post-processing at the frame level, it’s generative control at the geometry level. This is very different from generative AI; that’s the reason they are calling it content-control generative AI.
This is essentially neural rendering. It is good to find out that developers have the full artistic control over this, considering what Nvidia showcased was horrendous, but we’ll get a better idea of the tech when it launches later this year.
What are your thoughts on the Nvidia boss defending DLSS 5 amid backlash? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.


