Nintendo To Spend Almost $1 Billion To Advertise Switch 2 In The Next Fiscal Year

Expert Verified By

Accounts For 7.2% Of The Company's Revenue!

Story Highlight
  • Switch 2 will get a massive marketing push with Nintendo putting nearly $1 billion in advertising the console.
  • The Japanese company will spend 62% more in the next fiscal year for advertising purposes.
  • The $966 million it’ll spend is only 7.2% of its revenue.

Expectations for the Nintendo Switch 2 are sky high, with the company backing it up with an exclusive lineup even Sony is jealous of, thanks to titles like The Duskbloods. Analysts are already predicting that the console’s launch will be one to behold, with the new hardware poised to sell a whopping 15 million units in its first year.

Nintendo is pulling out every stop to ensure this happens, as the Japanese gaming giant is apparently looking to spend a massive amount on marketing Nintendo Switch 2.

Why This Matters: With massive anticipation and an even bigger marketing push, the Switch 2 will bring in some much-needed revenue for the industry.

Nintendo Switch 2 marketing
Nintendo Switch 2 marketing will be the biggest in the company’s history

While sharing its financial report for the fiscal year ending March 2025, Nintendo revealed that it is going to spend a whopping $966 million for advertising purposes in the coming year, showcasing the massive push Nintendo Switch 2 is about to receive.

The company is increasing its marketing expenditures by 62% for the next tenure, which aligns with the launch year of the handheld. Furthermore, this is going to be the highest ad spend in Nintendo’s history, meaning that Switch 2 is getting the biggest marketing push ever.

To further put the Japanese giant’s power into perspective, this $1 billion marketing spend is only 7.4% of the revenue Nintendo made in the previous fiscal year. Hence, if Switch 2 is as successful as many predictions claim it will be, the company will take one more step in cementing its name as the top dog of the industry.

The early signs are positive for the upcoming console so far, with demand exceeding expectations and forecasts stating that the Nintendo Switch 2 will sell at least 6 million units in launch week alone.

Nintendo Switch 2 Cyberpunk 2077
Nintendo Switch 2 has received spectacular ports for titles like Cyberpunk 2077

In addition, titles like Cyberpunk 2077 have received brilliant ports on the console, with many claiming it’s the best way to play the title on the go. And, with Oblivion Remastered and Assassin’s Creed: Shadows rumored to launch on Nintendo Switch 2, the console’s lineup is stacked.

Do you think the Nintendo Switch 2 will become the best-selling console ever? Tell us in the comments below or head to the Tech4Gamers forum for discussion.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Difficulty Makes A Boss Fight Unforgettable, Reveals A Major Poll

A new major poll has revealed that difficulty is a main factor that makes a boss fight an unforgettable experience.

CDPR Assures The Witcher 4 Will Follow Narrative Lessons From The Witcher 3

The Witcher 4 narrative director Philipp Weber claims in an interview that CDPR will follow the narrative lessons learned from the last RPG.

Nvidia Preparing To Launch RTX 5070 Ti Super With 24GB VRAM

A leak points to a 50% VRAM improvement for the RTX 5070 Ti Super, making it quite a bit more appealing for high-end gaming.

Marathon Already Improving After Delay, New Closed Alpha Brings Visual Improvements And More

Newly leaked screenshots showcase the improved visual fidelity of Marathon, featuring better lighting and increased density.

ShadPS4 Now Runs Killzone, Infamous Second Son, And More Exclusives on PC

The ShadPS4 team continues to make major improvements to its emulator, with a new video highlighting incredible progress yet again.