- Marvel Rivals Director Thaddeus Sasser has claimed that Concord flopped because it did not bring any ‘unique value.’
- He argues that a game needs to bring something to the table that makes gamers want to play it.
- The director believes Marvel Rivals is compelling enough for fans to make a grand switch from other similar titles.
Despite initial qualms, Marvel Rivals has stood out as one of the most surprising hits of 2024. The F2P entry quickly rose to fame after launch and has been showered with a bundle of praise by gamers. However, it has also made fans question why Concord failed so miserably when Netease Games’ new hero shooter turned out so well. The game’s director, Thaddeus Sasser, seems to have the exact answer.
The director mentions that Concord only flopped so hard because it did not bring that ‘unique value’ to the table that gamers want.
Why it matters: Marvel Rivals director Thaddeus Sasser believes that—unlike Concord—the hero shooter gives gamers enough reasons to switch from other similar titles and get immersed with the superheroes.
Speaking in an interview with VideoGamer, Thaddeus says switching from an established title to a new one is extremely difficult. However, the director believes that Marvel Rivals gives players enough of a reason to make the switch—a huge roster of Marvel heroes married with fun gameplay.
You need to have that reason that people want to come and play your game and I think Marvel Rivals does that exactly with the superhero.
As a result, Marvel Rivals has been able to scoop in over 10 million players in just 72 hours after launch. It also launched to over 444k active players on Steam, along with many more on other platforms.
The director also argues that the industry has become so convoluted that a title that gamers think might flop turns out to be a huge success—and vice versa.
Do you think Marvel Rivals succeeded because it brought any unique value to the hero shooter genre, or was it solely because of the Marvel branding? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devotedly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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