Marvel Rivals Director Claims Concord Flopped Because It Didn’t Bring ‘Unique Value’

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People Need A Reason 'To Come And Play Your Game'

Story Highlight
  • Marvel Rivals Director Thaddeus Sasser has claimed that Concord flopped because it did not bring any ‘unique value.’
  • He argues that a game needs to bring something to the table that makes gamers want to play it.
  • The director believes Marvel Rivals is compelling enough for fans to make a grand switch from other similar titles.

Despite initial qualms, Marvel Rivals has stood out as one of the most surprising hits of 2024. The F2P entry quickly rose to fame after launch and has been showered with a bundle of praise by gamers. However, it has also made fans question why Concord failed so miserably when Netease Games’ new hero shooter turned out so well. The game’s director, Thaddeus Sasser, seems to have the exact answer.

The director mentions that Concord only flopped so hard because it did not bring that ‘unique value’ to the table that gamers want.

Why it matters: Marvel Rivals director Thaddeus Sasser believes that—unlike Concord—the hero shooter gives gamers enough reasons to switch from other similar titles and get immersed with the superheroes.

The new PvP shooter features a vast arsenal of Marvel heroes.
The new PvP shooter features a vast arsenal of 33 Marvel heroes.

Speaking in an interview with VideoGamer, Thaddeus says switching from an established title to a new one is extremely difficult. However, the director believes that Marvel Rivals gives players enough of a reason to make the switch—a huge roster of Marvel heroes married with fun gameplay.

You need to have that reason that people want to come and play your game and I think Marvel Rivals does that exactly with the superhero. 

As a result, Marvel Rivals has been able to scoop in over 10 million players in just 72 hours after launch. It also launched to over 444k active players on Steam, along with many more on other platforms.

Marvel Rivals has proven to be one of the most successful free-to-play games of this year.
Marvel Rivals has proven to be one of this year’s most successful free-to-play games.

The director also argues that the industry has become so convoluted that a title that gamers think might flop turns out to be a huge success—and vice versa. 

Do you think Marvel Rivals succeeded because it brought any unique value to the hero shooter genre, or was it solely because of the Marvel branding? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.

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