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- Marvel Rivals studio CEO Ding Lei says it will aggressively discontinue projects that fail to bring big profits.
- The developer will also increase the support funding for games that live up to expectations.
- Ding claims that withdrawing funds from titles that don’t satisfy market demands will only benefit other successful projects.
NetEase has been making the rounds in the industry for its sudden departure from the Western gaming market. The studio explained these measures were necessary for ‘organizational reasons,’ but there is much more to this than we anticipated.
Now, the Marvel Rivals studio boss, Ding Lei, says it will ‘aggressively and decisively discontinue’ games that fail to turn in big profits. So, all projects under the publisher need to meet ‘market demand’ for support funds.
Why it matters: The remarks of the NetEase CEO vividly reflect the studio’s recent strategy in the Western market. NetEase has also pledged to support games that show promise and perform better.
In a recent conference call for the fiscal year ending December 30, 2024, NetEase CEO said that support from bad-performing games will be withdrawn so that the studio can focus on projects that satisfy the profit margins and the player base.
If we launch a game product that isn’t suited for market demand, we will aggressively and decisively discontinue it.
-Ding Lei, NetEase CEO.
Ding argues that making games of large scale takes up to 3 to 5 years, so NetEase needs to ‘constantly adapt to the market’ for best performance.
we will also boost our investment in projects that meet quality and efficiency standards.
After the recent strategy announcement, the Detriot: Become Human and The Blood of Dawnwalker developers have already come forward to assure fans they are safe from divestment.
Marvel Rivals has been a staggering success for NetEase, so fans are concerned about what meeting market demand means for the NetEase CEO. We might lose some promising games if they fail to perform as well as the studio expects.
Do you think more projects like Marvel Rivals will come out of NetEase’s portfolio in the future, or is this strategy too strict to work? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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