- A reliable analyst says it would be a smart move for Take-Two to increase GTA 6’s price.
- The game’s scope and hype would certainly justify such a decision despite expected setbacks.
- Other industry developers and experts have also expressed a similar opinion in the past.
Despite the overwhelming backlash of gamers, the new $80 pricing standard is slowly being adopted by the AAA gaming industry. However, GTA 6 is expected to push the mantle even further, a topic that has generated a lot of discussion among gamers and experts so far.
A credible analyst in the gaming scene now claims that Take-Two pursuing a price hike for GTA 6 would not only be expected but also a smart move given the game’s massive hype and the alleged unmatched scope.
Why it matters: GTA 6 having a higher price tag, such as $100, could slow down sales and the migration of players from the current GTA Online to the next multiplayer mode. It would also cause an uproar among gamers.

In an interview with GamesIndustry, analyst Vic Bassey of Video Game Insights also adds that a price increase is likely on the table, but the $100 threshold might be going too far. We are most likely to see a middle ground between the two extremes.
For those not in the know, some developers have also agreed on a similar stance in the past, including the original Saints Row developer Chris Stockman. Meanwhile, the Ori director Thomas Mahler argued that anything beyond $69 is simply unacceptable for GTA 6.
Based on the level of hype surrounding the game, it would be prudent for Take-Two to pursue a price increase – although reaching $100 might just be a threshold too far.
-Vic Bassey, Video Game Insights.
Regardless, Vic does acknowledge that Take-Two would have to carefully weigh all the pros and cons, since the impact of any GTA 6 price tag would be immense.

A low price could boost player sales and migration over to the GTA 6 ecosystem, but profits may have to take a hit in the process. The analysts also expect a reversed scenario with a $100 price tag.
Do you think Take-Two will pursue a price hike with GTA 6, or would it favor gamers’ sentiment with a traditional pricing structure? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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