GTA 6 Price Hike Would Be a Smart Move Given The Game’s Hype, Analyst Says

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'It Would Be Prudent For Take-Two To Pursue A Price Increase.'

Story Highlight
  • A reliable analyst says it would be a smart move for Take-Two to increase GTA 6’s price.
  • The game’s scope and hype would certainly justify such a decision despite expected setbacks.
  • Other industry developers and experts have also expressed a similar opinion in the past.

Despite the overwhelming backlash of gamers, the new $80 pricing standard is slowly being adopted by the AAA gaming industry. However, GTA 6 is expected to push the mantle even further, a topic that has generated a lot of discussion among gamers and experts so far.

A credible analyst in the gaming scene now claims that Take-Two pursuing a price hike for GTA 6 would not only be expected but also a smart move given the game’s massive hype and the alleged unmatched scope.

Why it matters: GTA 6 having a higher price tag, such as $100, could slow down sales and the migration of players from the current GTA Online to the next multiplayer mode. It would also cause an uproar among gamers.

GTA 6
GTA 6 is expected to be the industry’s first AAAAA game by experts.

In an interview with GamesIndustry, analyst Vic Bassey of Video Game Insights also adds that a price increase is likely on the table, but the $100 threshold might be going too far. We are most likely to see a middle ground between the two extremes.

For those not in the know, some developers have also agreed on a similar stance in the past, including the original Saints Row developer Chris Stockman. Meanwhile, the Ori director Thomas Mahler argued that anything beyond $69 is simply unacceptable for GTA 6.

Based on the level of hype surrounding the game, it would be prudent for Take-Two to pursue a price increase – although reaching $100 might just be a threshold too far.

-Vic Bassey, Video Game Insights.

Regardless, Vic does acknowledge that Take-Two would have to carefully weigh all the pros and cons, since the impact of any GTA 6 price tag would be immense. 

GTA 6
The game has been delayed multiple times since its initial reveal.

A low price could boost player sales and migration over to the GTA 6 ecosystem, but profits may have to take a hit in the process. The analysts also expect a reversed scenario with a $100 price tag.

Do you think Take-Two will pursue a price hike with GTA 6, or would it favor gamers’ sentiment with a traditional pricing structure? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.

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