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- The former PlayStation third-party relations VP believes no one is a victim in Xbox’s new multiplatform era.
- He has even applauded the industry giant for taking the step and adapting to the changing console market.
- The executive does not understand brand loyalty and believes that everyone benefits from abandoning exclusivity.
There’s no doubt left that the console industry is changing rapidly since the last decade, with total numbers stagnating and new players preferring PC for its perks. Xbox has been the first major player to adapt by completely shifting towards a multiplatform strategy.
Now, the former PlayStation third-party relations vice president, Adam Boyes, has appreciated the giant for adopting the controversial approach to secure its future. The executive also clarifies that everyone gains from this strategy.
Why it matters: Xbox’s controversial multiplatform strategy being supported by even the former PlayStation executive shows that more and more people across the industry have started to see its benefits.
In an interview with Gamertag Radio, Adam Boyes claims that no one really is a victim in Xbox’s multiplatform era, repeatedly asking the same question only to see brand loyalty affecting people’s perception. He’s also been very impressed with the results of the strategy.
I applaud them for being agile enough in a changing and transitioning market to expand.
He mentions that Xbox is no longer ‘just a disc provider and disc distributor‘ but an ‘entertainment provider’ that spans beyond the physicality of its consoles, unlike the old days.
I ask a lot of people, ‘who’s the victim?’ And there aren’t any.
All the praise aside, Adam Boyes also believes that traditionalists don’t want the new strategy to happen, and Xbox will need to find a way to secure the value proposition of its future consoles. His remarks have been met with varying opinions.
Rumors suggest that Xbox is pushing the multiplatform strategy hard this year, with its first-party entry Fable now launching day one on PS5. Similarly, games such as Halo: The Masterchief Collection and Hellblade 2 are also coming to PS5 this year.
Do you think the points raised by Adam Boyes justify Xbox ditching exclusives in favor of sales and player growth? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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