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EA Launches New Division To Integrate Dynamic Real-Time Ads In Its Games

EA has now launched a new division dubbed EA Advertising that aims to let brands integrate dynamic and real-time ads directly in the game.

Satya Nadella Says YouTube Earns More From Xbox Than Microsoft Does

Satya Nadella says that Xbox needs to be sustainable moving forward, joking that even YouTube earns more from the brand than Microsoft.

Intel Plans to Release Raptor Lake For a Third Time in 2027 as “Raptor Lake Next”

Intel is apparently planning to release "Raptor Lake Next" in 2027, a new lineup of CPUs based on the 3-year-old architecture.

Stellar Blade Is Finally Coming To Xbox, But Developers Need Time To Port To The Console

The publishing head of Shift Up has revealed on X that Stellar Blade is coming to Xbox, but the development team still needs time.

Xbox Helix Could Ship Without A Controller To Bring Down Costs, Predicts Insider

According to an insider, Xbox could launch the upcoming Project Helix without a controller included in the package to reduce costs.

Evie’s Outfits in Stellar Blade Blood Rain Will Be “Even More Appealing”, Says Director

Stellar Blade Blood Rain director says that Evie's outfits in the sequel will be even more revealing, as they aren't dialing them down.

GTA 6 Fans Debate The Possibility Of Adding A Fuel System For Greater Realism

On Reddit, GTA VI are debating over the posibility of adding a fuel system in to the game to for greater realism.

Destiny 2 Hits Over 130K Players Amid Final Update, Signaling Bungie Might’ve Made The Wrong Call

The final Destiny 2 update went live recently, and has helped the title hit 130K CCU, highlighting that Bungie is making the wrong decision.

Microsoft Reportedly Considering Xbox Spin-Off as Standalone Company

Microsoft is reportedly considering wholly restructuring Xbox so it can release games in core franchises faster moving forward.

Microsoft Bet on Activision to Boost Xbox, But Blacks Ops 7 Fell Short, Report Says

Xbox reportedly bet on Activision to help it out of the tough situation and boost Xbox sales, but Black Ops 7 severely underperformed.

Steam Machine Review Samples Have Reportedly Started Rolling Out, Suggesting An Imminent Release

A new leak claims that reviewers are receiving Steam Machine samples, suggesting that the official launch may be imminent.

Microsoft Expands Advanced Shader Delivery, Up To 95% Faster Load Times In Forza Horizon 6

With Advanced Shader Delivery, AMD Radeon users can enjoy significantly faster load times in supported games.

Next Ghost Recon Still Struggling After Years In Development, Reboot or Cancellation Possible

The next Ghost Recon title, Project OVR, has reportedly failed to meet its recent internal alpha objectives due to 'unrealistic deadlines.'