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- Borderlands 4 launches on September 12, 2025, with the Switch 2 version arriving later.
- The franchise has already sold 94 million copies, and Gearbox expects the new entry to push sales past 100 million.
- CEO Randy Pitchford boldly claimed the game is so good that it could be worth $350.
The Borderlands series has long been beloved in the gaming community, but excitement for Borderlands 4 seems to be at an all-time low. The disappointment largely stems from several factors: the game’s reliance on Unreal Engine 5, the inclusion of Denuvo DRM, lingering frustration from its predecessor, and the CEO’s recent, controversial remarks.
Many fans have also voiced disappointment with the trailer, claiming the game doesn’t look impressive. The CEO responded to criticism by saying, “Don’t take our passion for granted,” which only fueled further debate, especially alongside the backlash over the game’s alleged $80 price tag.
Despite all this controversy, the developer remains confident, boldly projecting that the upcoming title will easily sell six million copies at launch.
Why it matters: Borderlands is a massive franchise, and Gearbox has been working on it for a long time now. So, if the studio is confident in its game, then expecting a big title to sell 6 million copies is plausible.
In a recent interview with Insider Gaming, Gearbox CEO Randy Pitchford shared his optimism about Borderlands 4. He expressed confidence in the game’s success, even suggesting that if it were priced at $350, it would still be a worthwhile investment.
A lot of people predicted that Borderlands wasn’t going to work. Now here we are with A franchise. We will break 100 million units with this launch, easy.
While Pitchford didn’t directly claim that the game would sell six million copies at launch, he did state that the upcoming release would push the franchise past 100 million units sold.
With the series currently sitting at 94 million copies, his projection doesn’t seem far-fetched considering the franchise’s track record.
While fans initially feared that Borderlands 4 would follow the $80 pricing trend, backlash led the developer to settle on the standard $70 tag. The game is set to launch on PC, Xbox Series X|S, and PS5 on September 12, 2025, with a Switch 2 release arriving nearly a month later.
What are your thoughts on Gearbox’s optimisim? Share them with us in the comments section below or join the official Tech4Gamers forums for discussion.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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