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- Borderlands 4 launches next month and will be priced at $70.
- The Gearbox boss states that the game would be worth it even if it cost 5x as much.
- He states that the amount of content would justify the high asking price, but the final decision is made by 2K.
After receiving impressive first impressions and all sorts of praise, Borderlands 4 is set to launch next month. The game is also priced lower than the most expensive titles on the market, making its debut at the standard $70 price.
This price point has been a major point of discussion in Borderland 4’s case, and a recent statement from Randy Pitchford has sparked debates again. According to the Gearbox head, the game is good enough to justify a much higher price tag.
Why it matters: Game pricing has been a hot topic of discussion lately, with many fans believing games should not cost more than $70.
In a recent interview, Randy Pitchford discussed the price of Borderlands 4 and stated that the game would still be worth buying if it were priced 5x more than its current MSRP. For context, a 5x higher MSRP would lead to the game costing $350.
According to the developer, people have spent thousands of hours enjoying the Borderlands franchise. He argues that this type of value is non-existent in other types of entertainment.
However, Randy Pitchford also noted that he wanted the game to be as cheap as possible for the masses. His ultimate goal is for the game to reach as many players as possible while offering a better deal than expected.
Moreover, he confirmed that the pricing was mostly handled by 2K and Take-Two, and they ultimately settled on the standard $70 offering.
I know that from a value perspective, they could have charged five times as much and it would have felt worth it.
-Randy Pitchford
Elsewhere, Randy Pitchford commented that he wishes 2K would give the game away for free. He also believes the current price is very fair, saying that anything as high as $200 would be fair.
What do you make of the Gearbox head’s comments on Borderlands 4? Would you buy the game if it cost over $300? Let us know in the comments and on the Tech4Gamers Forums.
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[News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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