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- Ghost of Tsushima became a fan-favorite among Japanese audiences soon after its release.
- Ubisoft intends to become another Western developer that appeals to Japanese gamers.
- It states that Assassin’s Creed Shadows was created with careful research to ensure Japanese history was respected.
Assassin’s Creed Shadows is one of the few games set in Japan by a Western developer. Following the launch of Ghost of Tsushima, Sucker Punch proved that enough care and research could allow Western studios to transcend cultural boundaries, and Ubisoft has taken note.
The publisher aims to approach Assassin’s Creed Shadows with a similar mindset, hoping to establish a major Japanese fanbase through this release.
Why it matters: Ubisoft has previously done a good job at representing various cultures and historical backgrounds. The studio’s latest undertaking presents the biggest challenge yet.
Assassin’s Creed Shadows head producer Karl Onnee recently spoke about Ubisoft’s global appeal. During the interview, he confirmed that Ubisoft intends to emulate the success of Ghost of Tsushima.
Since we are making a game in Japan, we do hope to appeal to more Japanese players.
-Karl Onnee
This was one of Ghost of Tsushima’s biggest strengths. Despite initial doubts, Sucker Punch managed to impress both fans and veteran Japanese game developers.
Ubisoft promises to offer an authentic Japanese experience to ensure a similar level of success. The producer stated that Japanese players will recognize their country when playing Assassin’s Creed Shadows.
The studio has approached development with a humble mindset to treat Japanese culture with the respect it deserves.
However, the publisher’s decisions have been subject to criticism. Many believe Ubisoft could have done a better job portraying Japanese history. The choice of Yasuke as a main character has also led to controversy.
Still, the publisher is clearly aiming high for this title. Assassin’s Creed Shadows is shaping up to be the studio’s biggest release this year. While success may already be a given for Ubisoft, it remains to be seen how the Japanese fandom will react to this entry.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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