Assassin’s Creed Shadows: Ubisoft Using Bots For Promotion Again

Expert Verified By

Previously Used Bots To Promote Star Wars Outlaws!

Story Highlight
  • The latest Assassin’s Creed Shadows trailer is full of comments from bots.
  • These comments come from users who follow the exact same pattern, practically confirming that they are bots.
  • This is the latest in a long list of controversies over Assassin’s Creed Shadows.

With Star Wars Outlaws out of the way, Assassin’s Creed Shadows is the next big release from Ubisoft this year. Slated for launch in November, this Japanese open-world adventure promises the most ambitious Assassin’s Creed experience to date.

However, Ubisoft’s ambitions might be thwarted by the many controversies surrounding this Assassin’s Creed entry. Following controversies over Yasuke and historical accuracy, the publisher has caught flak for relying on bots to promote the game.

Why it matters: This is not the first time Ubisoft has relied on bots to promote one of its AAA blockbusters. The gaming giant previously used bots to create buzz for Star Wars Outlaws.

Popular streamer Asmongold recently reacted to comments on the latest Assassin’s Creed Shadows trailer. This footage highlights the RPG’s world, depicting the detailed environments that bring Ubisoft’s rendition of Feudal Japan to life.

However, looking at the comments, it becomes evident that most praise comes from bots. Asmongold points out that each comment comes from accounts with similar names and profile pictures. These accounts were also created within the last year.

The profiles all have first names, second names, and four numbers, while the profile pictures depict different women. This pattern is immediately noticeable across nearly all these comments.

The comments also have around 4.9-5K lies each, highlighting a suspicious pattern. Perhaps the most interesting fact is that none of these bots have nefarious links in their bios.

Typically, bots on YouTube attempt to redirect people to scam links through their bios. This is not the case here, leading to suspicion that these bots were made by Ubisoft to promote positivity for Assassin’s Creed Shadows.

Assassin's Creed Shadows
Yasuke’s Inclusion In The Game Has Become A Point of Contention

Also, all the comments seem unique, leading to further suspicion that they were written for a specific purpose. Since the community has been skeptical about Assassin’s Creed Shadows for a while, this may be Ubisoft’s attempt to turn the tide.

Following this discussion, the latest comments on the video point to the publisher using bot-written comments. While there are still a few positive comments, this trailer has created yet another controversy that Assassin’s Creed Shadows didn’t need.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Tides Of Annihilation Will Deliver 30+ Hours Of DMC-Inspired Gameplay, Launching In 2026

According to a developer Q&A, Tides of Annihilation is going to be over 30 hours long and will feature more than 30 bosses in the storyline.

Elden Ring Nightreign Fails To Hit 60FPS At 4K On PS5 Pro

Elden Ring Nightreign has been tested on the PS5 Pro at 4K resolution, but it rarely achieves a stable 60 frames per second.

Skyrim Looks Stunning WIth 3500+ Mods And Ray Tracing On RTX 5090

The Elder Scrolls 5: Skyrim turns into a completely different game when running with 3,500 mods on a GeForce RTX 5090.

MachineGames Is ‘Working on Pretty Cool Things’ After Successful Indiana Jones Release

MachineGames is already seemingly working on its next major title after the highly successful release of Indiana Jones and the Great Circle.

RTX 5070 Ti Allegedly 16.6% Faster Than RTX 4070 Ti Super, Leaked 3D Mark Tests Show

New leaked 3DMark tests show that the RTX 5070 Ti is seemingly 16.6% faster than the RTX 4070 Ti Super, while it is 13.2% slower than 5080.