Activision Once Threatened To Make Call of Duty Exclusive To PlayStation

Expert Verified By

Forced Xbox To Pay More Than PlayStation For COD!

Microsoft’s acquisition of Activision Blizzard sets the path for the largest gaming industry merger. However, the acquisition has seen many complications, with consumer protection bodies rejecting the deal, making the merger seem unlikely.

The FTC recently filed an injunction to halt the acquisition, prompting Microsoft to challenge the decision in court. Following the recent court case, The Verge reports Activision Blizzard forced Microsoft into a new revenue deal, asking for more money to keep Call of Duty on Xbox.

Why It Matters: Call of Duty is one of the biggest gaming IPs of all time. Restricting the game exclusively to a single platform would undoubtedly harm competition, and this has become a massive point of contention for the deal.

Microsoft president Brad smith on the Activision Acquisition Blizzard Candy Crush Call of Duty

In the latest testimony, Sarah Bond revealed that the CEO of Activision wanted Microsoft to sign the deal before they started working on Call of Duty for the new Xbox Series X|S consoles.

The usual share for games on Xbox is 70/30, with Xbox taking the latter half for each sale. However, Activision’s CEO demanded a staggering 80/20 share. Microsoft was forced to agree due to the game’s popularity.

Sarah Bond said:

“It was clear that Call of Duty would be on PS5 and that would not have been good if it was not also on Xbox if it was launching at the same time.”

Activision likely demanded a bigger share to justify releasing Call of Duty on Xbox. Over the last decade, Xbox has lost the console market to PlayStation. According to Microsoft, the gaming giant had a 21% share in the industry two years ago.

Activision was likely aware of this fact and used it to its benefit. The Call of Duty Publisher previously had an exceptional relationship with Sony, collaborating with exclusive content and marketing.

Additionally, the testimony revealed that Activision offered Microsoft a marketing deal for Call of Duty. This would allow Xbox to showcase the latest Call of Duty games during their gaming showcase.

Sarah Bond stated that Microsoft was previously not allowed to showcase Call of Duty Vanguard’s Xbox release on their YouTube channel.

Microsoft has likely faced similar issues with other gaming publishers due to its position in the market. However, the $68.7 billion merger will allow the gaming giant to become a bigger force in the industry.

The latest court case is expected to accelerate the process of the regulatory decision between Microsoft and the FTC. The latter is not in favor of the deal, but Microsoft could win the court case to gain a huge advantage in the merger.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Xbox’s Indiana Jones Reiterates 2024 Release Date In Stunning Trailer

Indiana Jones and The Great Circle joins Xbox's lineup in 2024. A new gameplay trailer for the title has also been debuted today.

MGS 3 Remake Still Has No Release Date But New Footage Looks Excellent

The Xbox Games Showcase has brought an outstanding first look at the much anticipated Metal Gear Solid 3 Remake gameplay trailer.

Black Myth: Wukong Delayed On Xbox Due To Series S Optimization

Black Myth: Wukong, a highly anticipated game, is set to release on 20 August, but it will be delayed for Xbox Series X|S.

Star Wars Outlaws Previews More Negative Than Anticipated

Star Wars Outlaws previews have been mixed so far, as many critics believe the title has nothing exceptional to offer.

AMD X870 Motherboards Won’t Be Available At Ryzen 9000 CPUs Launch

AMD X870E and X870 Motherboards which were set to launch for the Ryzen 9000 Processor will now debut after Ryzen 9000 CPUs hit the stores.