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- Unknown 9 Awakening, a game advised by Sweet Baby Inc., has been deemed a total failure by Reflector Entertainment’s CEO.
- The developer revealed that the game failed to come close to expectations, resulting in canceling of future projects.
- The title’s failure has also caused many developers to lose their jobs, but they will be given some benefits for the time being.
Unknown 9 Awakening, backed by Bandai Namco, didn’t perform well. One of the main reasons was Sweet Baby’s interference with the game. The majority of gamers hate this company because, according to them, it forces agendas into video games.
Now, the game’s developer, Reflector Entertainment, has revealed in a recent post that the game has been a complete failure and due to that, future projects have been canceled. Many employees will also lose their jobs.
Why it matters: Unknown 9 Awakening launched to just 300 players on Steam, and it reportedly had zero pre-orders on PS5 and Xbox Series S|X across 2900 stores. So, a failure on this scale usually has dire consequences.
Herve Hoerdt, Reflector Entertainment’s CEO and Bandai Namco Entertainment Europe’s COO, has recently revealed that Unknown 9 Awakening has been a colossal failure for the studio.
He revealed due to this game’s failure, he had to make a decision not to greenlight any future project that was conceptual phase.
Today, I informed our teams that I made the decision to not greenlight further work on a future project that was in conceptualization phase.
-Herve Hoerdt
The game didn’t even come near Reflector Entertainment’s expectations. So, after numerous timeline adjustments and investments, the CEO had to make this hard decision.
This decision correlates directly with the failure of the studio’s ambitious and courageous first project, a new IP with a rich transmedia universe. Unfortunately, this also affects back-office staff.
Studio’s CEO
Given the extent of the game’s failure, it has affected not only future projects but also the studio, which has been hit with layoffs. Many developers will now lose their jobs, but the CEO ensured that they would be provided with adequate severance packages, extended health benefits for their families, and more.
What do you think about the developer facing such a massive blow from its first IP? What do you think about the title? Share your thoughts with us in the comments section below or join the discussion at the official Tech4Gamers forums.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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