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- 1 in 5 Steam games released in 2025 use Generative AI, as per a new report.
- Almost 7% of the Steam library now has titles utilizing AI, with the number being close to 8,000.
- Furthermore, the number of titles exploiting AI has risen by 700% on the platform in just one year.
AI is becoming an increasingly sensitive issue in the gaming world with every passing day, especially after many claim that the recent Microsoft layoffs were partly due to an inclination towards the technology. Gaming giants like Sony and Xbox are already utilizing AI to enhance player experiences and reduce costs.
And now, by the looks of it, the industry’s biggest marketplace is also being claimed by AI, with 20% of new Steam games released this year using Generative AI for their development.
Why it matters: The rapid rise in AI utilization is a significant issue in the industry that warrants increased attention.
As per a report from Totally Human Media, 1 in 5 titles released on the marketplace this year used Generative AI. Most of the games that utilize this technology were made independently, suggesting that developers are using AI to reduce production hours and compensate for workforce shortages.
Furthermore, approximately 7,818 games on Steam currently utilize Generative AI, which accounts for 7% of all titles on the platform, according to the research. Comparatively, only 1,000 games on Steam used Generative AI during development last year, as per Totally Human Media.
Hence, the use of Generative AI has increased by a whopping 700% in just one year, which is a troubling sign for the wider industry. Most of these titles utilize the technology for textures and 2D/3D models, with 60% of developers employing it for this purpose.
To say that games incorporating AI are a polarizing topic would be an understatement, with major players like Microsoft already cutting jobs to make way for AI, and Xbox using AI tools instead of human developers.
Sony is also utilizing AI to accelerate the development of remasters and identify glitches during the development process. Therefore, whether you like it or not, AI is already in heavy use in the gaming world.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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