- Xbox had a great run in the gaming industry after releasing its second console.
- Microsoft says that it hopes Game Pass can recreate that magic.
- The next year is shaping up to be huge for the subscription service.
Microsoft’s gaming business was at its best during the days of the Xbox 360. More than 18 years later, fans look back on this console as one of the best in gaming history. Moreover, Xbox Live is considered the foundation of online gaming on consoles.
All of this began on the Xbox 360, and fans are still nostalgic for this console. According to Xbox, the team is hoping to recapture this magic soon.
Why it matters: After an incredible time in the industry, Xbox has struggled to find its footing over the last two generations. Since then, fans have been left with the memories of a better time for the brand.
Aaron Greenberg, Xbox’s VP of Marketing, recently replied to a tweet that reflected on the history of the Xbox 360.
This tweet referred to what was considered the prime of online gaming on Xbox Live. Between Call of Duty and Halo’s success, this was the platform for online games on consoles.
Aaron Greenberg’s response acknowledged Xbox’s legacy during this period but also provided hope for the future. According to his statement, Game Pass is the new pillar of the business, much like Xbox Live.
We are trying to recreate that history again today with Game Pass.
-Aaron Greenberg
Microsoft’s subscription has gradually improved over the years, and 2025 is easily shaping up to be its biggest year. However, it would not be a lie to say that the gaming giant has seen its fair share of hurdles.
Recent price hikes, poor console sales, and underwhelming first-party releases have led to concern. Still, it is great to see executives like Aaron Greenberg optimistic for the future.
Microsoft has changed its priorities quite a bit since the days of the Xbox 360.
Fortunately, the company is still dedicated to providing memorable experiences that stick with players for years to come. This is why Aaron Greenberg remains hopeful that Game Pass can be the pillar of the brand moving forward.
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[News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than three years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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