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- Matt Piscatella sees Xbox’s strategy of releasing games on multiple platforms as a positive sign for its future.
- While Xbox console sales trail PlayStation, its financials are strong due to multiplatform releases.
- While PlayStation has begun releasing some titles on other platforms, Xbox has been much more active in this approach.
Even though Xbox has faced difficult challenges recently, there are positive signs for its future. While the Xbox Series X|S sales have not yet matched Sony’s PlayStation 5, Xbox’s multiplatform strategy may help strengthen its position in the gaming market.
According to Mat Piscatella, director of games at Circana, the brand is moving toward a more promising future. In a recent interview with GamesRadar, Piscatella pointed out that Xbox’s shift to expand beyond traditional console gaming puts itself in a strong position for a comeback in 2025.
Why it matters: Microsoft’s move away from a console-focused strategy is a big change. The company is now working to expand the Xbox brand to reach a wider audience, with the multiplatform strategy playing a key role.
A surprising factor in Xbox’s recent progress is its success on competing platforms like PlayStation. Piscatella noted that Xbox games are appearing more often on PlayStation sales charts.
By expanding the reach of their games to other platforms, Xbox is continuing to grow, even when console sales are down.
You look at like the PlayStation sales chart, you see a lot of Microsoft on there. You look at their results in their earnings reports, and you go, okay, that looks pretty darn good… You look at it that way and the future is actually looking pretty bright.
-Matt Piscatella
One of the most talked-about parts of Xbox’s strategy is its decision to move away from exclusive titles. While many people believe this is a double-edged sword, it fits with Microsoft’s larger goal of making Xbox a brand that succeeds beyond its consoles.
Piscatella sees this as a natural step, even though it challenges the usual idea of gaming exclusives. Xbox’s success on PlayStation is why the analyst believes the future is bright for Microsoft’s console, even if console sales are slower.
By July 2024, the PlayStation 5 had sold over 60 million units, taking up 67% of the market. In comparison, the Xbox Series X|S had sold around 29 million units, holding 33% of the market.
Meanwhile, PlayStation has also begun exploring other platforms with games like Helldivers 2. However, Xbox has been much more active in this area.
More Xbox games will eventually land on PlayStation. Therefore, Piscatella believes that continuing to offer games across different platforms will be crucial for Xbox’s ongoing growth.
Do you believe that Xbox’s multiplatform strategy will work out? Feel free to drop your thoughts in the comments, or join the discussion on the Tech4Gamers forum.
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