- New Xbox head says they are committed to hand-crafted and creative games.
- Despite her background, she says that their games won’t be soulless AI slop.
- They are committed to a long-term plan, and this will require a lot of patience.
Microsoft just appointed a new head for its gaming department after Phil Spencer retired from the company. She has deep roots in the AI scene and no gaming background, which has led to a lot of concerns about Xbox’s future.
However, the new head has assured fans that she is really committed to the role, and despite her background, their games won’t be “soulless AI slop”, instead they’ll always be an art and will be crafted by humans.
Why it matters: In the era of the AI boom, and especially when many studios have made the tech a central part of their game development, it is a relief to find out that the new Xbox head is preferring human touch.

Sharma penned a note explaining her vision for Xbox. She wrote that they will not chase short-term efficiency or flood the Xbox ecosystem with soulless AI slop, instead they’ll focus on innovation through human craft.
We will not chase short-term efficiency or flood our ecosystem with soulless AI slop. Games are and always will be art, crafted by humans and with the most innovative technology provided by us.
– Asha Sharma

She also mentioned three points that she’ll focus on as the head of Xbox. First, great games, the return of Xbox to the mainstream, after it lost its way, and the reinvention of play through new business models.
Additionally, the company won’t make static IPs to milk and monetize the players. This will be a long-term thing, so it’ll need patience for the players and the studios, but this is the start of something new at Xbox.
What are your thoughts on the new Xbox head focusing on handcrafted games instead of AI? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.

