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- The playtime on Xbox devices has increased by 20% in just one year, according to Phil Spencer.
- Xbox is growing in a balanced way across PC, Cloud, and consoles.
- The CEO believes that including Japan in its biggest games, such as Forza Horizon 6 and Black Ops 7, will attract more Japanese gamers.
Xbox has been under severe scrutiny for the last few weeks, with fans and developers criticising anti-consumer practices such as the 50% increase in the price of Game Pass. Unfortunately, the company has only dug itself a deeper hole, insisting that the next-gen Xbox will be an expensive product, twice the cost of PS6.
As debates around the gaming giant’s future in the hardware market rage on, CEO Phil Spencer is still promoting the brand and its new handheld, the Xbox Rog Ally X, and has stats to back up the platform’s growth in Japan.
Why it matters: Xbox has always struggled in Japan due to Sony/Nintendo’s dominance, so the brand’s thriving there is a good sign for competition.
the number of hours played on Xbox in Japan has grown by about 20% over the past year. This figure includes console, PC, and cloud play.
-Phil Spencer.
In an interview with Famitsu, the Xbox chief revealed that the number of hours played on Xbox devices in Japan has increased by a whopping 20% In Just one year. According to Spencer, this number includes console playtime, Cloud Gaming, and the Play Anywhere initiative on PC.
The CEO explained further that all these platforms are growing in a balanced way, but PC is slightly edging out the others as its importance among Japanese fans is increasing.
Phil Spencer also believes that Xbox will continue to grow in Japan if the company creates content centered on the region. This initiative has already begun, as Forza Horizon 6 will be set in the country, and the Xbox CEO thinks fans worldwide will enjoy the game and its Japanese Motif.
Other titles like Call of Duty: Black Ops 7 and Microsoft Flight Simulator are also getting content set in Japan. Hence, Xbox is undoubtedly trying to challenge Nintendo and Sony in their home ground.
Do you think Xbox can one day edge out Sony and Nintendo in Japan? Tell us in the comments below or head to the Tech4Gamers forum for discussion.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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