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- Ubisoft says that microtransactions in gaming make the overall experience more fun.
- It says that their monetization is always thoughtful, and players love it.
- The overall consensus around microtransactions, especially in paid games, is very negative.
If there is one fact that gamers all around the world can rally around, it is that microtransactions have no place in gaming. While they are somewhat fine for free-to-play games, integrating them in a paid game is always the wrong choice.
However, Ubisoft doesn’t seem to be on the same page as the vast majority of gamers, instead claiming that microtransactions actually make the overall gameplay experience a lot more enjoyable.
Why it matters: This is a widely acclaimed thought that microtransactions shouldn’t be integrated into gaming, so it’s unclear where Ubisoft conducted a survey showing that gamers agree they are fun.
Ubisoft just revealed its financial report, and along with a lot of information was the company’s thoughts on monetization in gaming. It says that the microtransactions it offers aim to ‘make the player experience more fun’.
Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional.
Now, the company has been notorious for adding them even to single-player paid games. It did that with the recent Assassin’s Creed Shadows. Others have also done it, like Dragon’s Dogma 2, which added them after its review embargo.
Understandably, microtransactions play a huge role in revenue generation. Around 58% of PC gaming revenue in 2024 came through monetization. Considering the state of Ubisoft’s stocks, it is no wonder, it supports the idea.
Nonetheless, fans don’t agree and have always criticized them. Battle passes, skins, and other cosmetics are fine for games like Fortnite, Valorant, CS, and more, but are unacceptable for $70 single-player titles.
What are your thoughts on Ubisoft claiming microtransactions make gaming more fun? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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