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- Ubisoft has filed a new financial warning in the UK, predicting the future of the market.
- They say that they want to shift focus away from single-player games to live service.
- They haven’t really had much success with single-player or live service in recent years.
Ubisoft is going through a massive crisis, with the company on the brink of being acquired. In recent years, the gaming giants have experimented a lot with live service with little to no results, but they’re adamant on the genre.
In a recently filed financial warning, Ubisoft stated that the traditional £50-£60 one-time purchase single-player formula doesn’t work anymore in the market, so it is more interested in live service and free-to-play games.
Why it matters: Some recent examples of Ubisoft live service titles include Skull and Bones and Xdefiant, both of which have been major flops despite so much hype and years of development.
Ubisoft UK filed a financial warning (via CityAM), highlighting that physical software sales will see a decline in the upcoming years, leading to a dip in revenue. The market doesn’t follow the old traditional formula anymore.
The traditional model of selling (single-pLayer) Games continues to become less ubiquitous. Long-running Games As A Service titles, Free To Play games, and Cloud Streaming offerings all provide more attractive way to access gaming content.
Instead of the usual single-player titles, it is more feasible to release long-running games as a Service title, free-to-play games, and Cloud streaming services, all of which are more attractive for modern gamers.
The company has further stated that consumers are playing fewer games, outside of a few exceptions, due to which many new games struggle in sales, so the market is more volatile and results are less predictable.
However, Ubisoft, in recent years, has struggled with both live service and single-player games, so much so that it nearly reached bankruptcy. At this point, what the future holds for the studio is highly unpredictable.
What are your thoughts on Ubisoft doubling down on its live service games? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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