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- Many major companies are heavily investing in AI, despite growing backlash from fans.
- Sega, the publisher behind games like Yakuza, has confirmed a strong commitment to AI.
- In a new job posting, Sega revealed plans to use generative AI in game development.
Many people fear losing their jobs because of AI. This technology is developing rapidly, and that is becoming increasingly concerning. Even prominent figures like Bill Gates have warned that everyone except programmers could eventually lose their jobs.
With how AI is revolutionizing industries, that prediction doesn’t seem far-fetched.
Many companies are now heavily investing in AI, and another one has just confirmed its strong commitment. Sega has revealed plans to use generative AI in game development through a new job posting.
Why it matters: Many oppose generative AI because it creates text, images, music, and code by learning from existing works. As a result, some argue that this approach may limit true innovation.
In a new job posting, Sega has provided a roadmap outlining what the role will focus on, and everything is centered around AI.
The position involves driving AI projects across new and live games, helping shape Rovio’s long-term AI strategy, and collaborating with teams in areas such as marketing, transmedia, and technology.
It also includes exploring emerging AI technologies and working closely with Sega of Europe and Sega of Japan to integrate their generative AI efforts.
Fostering collaboration with SEGA of Europe and SEGA of Japan to leverage their Gen-AI work for Rovio.
Fans are not taking it lightly, especially since Sega is behind the highly popular Yakuza series. Some have even claimed they will stop supporting the publisher.
Public opinion toward AI remains largely negative, and that is unlikely to change anytime soon, particularly when it comes to generative AI.
Welp. There goes another game company that I’m no longer going to support.
RIP Sega (again)
-Frustrated Fans
What are your thoughts on Sega using Generative AI for game development? Let us know in the comments section below, or join the discussion at Tech4Gamers forums.
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[News Editor]
Obaid is pursuing a Law degree while working as a content writer. He has worked as a gaming writer for over three years because of his passion for the medium and reporting the latest updates in the industry. Having played hundreds of games, Obaid finds himself coming back to Elden Ring, Cyberpunk 2077, and Red Dead Redemption 2, with these games being among his favorites. He has also been mentioned on highly regarded websites, such as Wccftech, Metro UK, PS Lifestyle, GamePressure, VGC, and Gamespot.
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