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- The Sega president confirms that the studio will focus on the global gaming market instead of a Japanese-first approach.
- He aims to revive the company to its glory days, which is not possible if the global market is neglected.
- Therefore, Sega will pay utmost attention to its international fans by releasing games simultaneously across all markets and platforms.
Sega had a massive presence in the early 2000s with its plethora of fun gaming IPs and consoles. However, besides continuing to release games in some strong franchises worldwide, its hold on the Western market has diminished considerably.
Now, company president Shuji Utsumi is trying to revive the company in a highly competitive gaming space. He has now acknowledged that this goal is impossible if Sega continues to focus on a Japanese-first approach.
Why it matters: Sega’s president understands that the company cannot compete against the behemoths if the global market is neglected. He believes that all the gamers around the world are the company’s audience.
In an interview with The Game Business, Shuji Utsumi says that Sega will now focus on the global market to ensure no fans are left behind. Many Japanese studios had been paying more attention to their domestic audience for years, but this is quickly changing.
Even though Sega is such a beloved company among Western audiences, they were paying very little attention to this audience. So we changed the attitude to say: ‘Hey, all the gamers in the world are our audience’
Now, Sega accepts all gamers as its focus and wants to release games simultaneously across all markets and platforms. The studios under its umbrella are also changing their mindset to focus on global releases, which is helping Shuji’s ultimate goal to revive Sega.
We decided to have the Japanese and international [versions] launching at the same time. And having [all the] platforms, including PC, at the same time, too.
Sega has aggressive plans to revive its old gaming IPs with newer releases. It has already revealed a bunch of new games, including Crazy Taxi, Golden Axe, Jet Set Radio, Shinobi, and Streets of Rage.
Do you think these new strategies will help Sega finally make its presence as strong as the glory days, despite the tough competition? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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