- Sega is planning to aggressively revive its old and dormant franchises to become a powerhouse again.
- The conglomerate has already started seeing the fruits of its new strategy in recent quarterly reports.
- Many studios under Sega are currently working on anticipated and fan-favorite IPs.
Sega is one of the biggest forces to be reckoned with from the old era in the gaming industry. However, after seeing mundane results in its gaming portfolio for the last decade, the conglomerate has decided to chase its former renown by working on dormant fan-favorite franchises. These initiatives are just the beginning, however, as many Sega studios are already brewing highly anticipated titles.
Now, a new report suggests that Sega’s higher-ups are seemingly on board with aggressively reviving old and idle gaming series to become a global powerhouse again.
Why it matters: Sega aggressively aims to revive its old franchises, and its multiplatform strategy might make it one of the biggest competitors of modern gaming giants.
In a new interview with Diamond Online, executive Shuji Utsumi clarified that Sega is aiming for the stars by aggressively reviving fan-favorite IPs with new titles. He also argued that only releasing titles locally impacted their expected sales output, so a sharp multiplatform strategy is now on the cards. You can also expect to see Sega’s gaming characters appear in more TV shows and other media.
By aggressively expanding IP (intellectual property) overseas, we aim to become a top company in the global market.
Sega has already started reaping the fruits of this new strategy, with recent financial results suggesting a highly successful 2024 in terms of generated sales and ratings.
Many studios under Sega have announced new entries, with most returning to dormant IPs that fans once held beloved. However, Sega also impressed at The Game Awards 2024 by announcing new franchises, like Yakuza Dev’s Project Century.
Do you think Sega has what it takes in the modern gaming industry to become a global powerhouse again, or will the firm never surpass its legacy? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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