- Honor of Kings just had its global release, and it’s posted ads targeting Mobile Legends.
- This not only puts off potential players but also makes the game seem cheaper than it is.
- The game’s diverse cast and interesting kit are overshadowed by people making fun of its ads.
Regardless of whether that’s true or not, the ads for the game have chosen a route that I dislike greatly. As a huge MOBA fan, these petty ads are making me not want to try it.
The Mobile Ads Curse
Most other games such as Mobile Legends learned from their mistakes and opted away from those cheesy, cringe ads. You wouldn’t find any mainstream game with ads like that in 2024, except Honor of Kings.
Insulting Potential Market
Honor of Kings wouldn’t just summon an audience out of thin air. The marketing team needs to realize that their goal is to convince the MOBA market, consisting mainly of ML players to join their game.
While at first, it may seem like they’re doing this, pointing out the faults of Mobile Legends to promote their own game, the truth is slightly different. What HOK is insulting is the Mobile Legends fandom, not the game itself.
This makes the already established audience not want to give the game a try. Why would you want to play a game that insults you?
The Ads Aren’t Honest
The game also says it has a super good reporting system, which isn’t true either. Even reporting players that were fully AFK doesn’t do much, nor does the support team help you much with it.
Is The Game Any Good?
The ironic and perhaps tragic thing about all of this is that the game isn’t bad at all. There are certainly issues such as a bad UI and balance problems, but the game brings a lot of new things to the table.
I’ll go on to say a number of the champion designs are so good that other titles should take inspiration from the game. Champions like Loong and Mayene have kits unlike any other MOBA I’ve seen.
I currently main Agudo, which is how Ivern could’ve been in League of Legends if the devs knew what to do with him.
All of this makes the pettiness of the ads hurt so much more. It makes me almost embarrassed to play the game. The ads certainly gave the game traction, though. Let’s see where the game goes from such a weird start.
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Heya, I’m Asad (Irre) Kashif! I’ve been writing about anything and everything since as far back as I can remember. Professionally, I started writing five years ago, working both as a ghostwriter and writing under my own name. As a published author and a council member in Orpheus, my journey in the world of writing has been fulfilling and dynamic.
I still cherish the essays I wrote about my favorite PS2 games, and I’m thrilled to have transformed my passion for game journalism into a career. I’m a theory crafter for Genshin Impact (and now Wuthering Waves) and have a deep love for roguelites and roguelikes. While I prefer indie games for their distinct aesthetic and vibes, I do enjoy triple-A games occasionally. I’ve also been playing League since season 6, and I main Akali! I have a keen interest in discovering and playing more obscure games, as well as researching forgotten titles. Additionally, I am a front-end programmer who dabbles a bit in gamedev occasionally.
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