Take-Two Admits “We Are Running Scared” Ahead of GTA 6 Launch, Says Success Isn’t Guaranteed

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"Arrogance Is The Enemy Of Continued Success"

Story Highlight
  • Take-Two’s leadership emphasizes that they are not resting on their past successes and approach the future with a mindset of caution.
  • The company commits to continual innovation rather than becoming complacent.
  • Still, they’re pretty optimistic about the future with all the content they’ve planned for the next 10 years.

With an over $1 billion development budget and several studios working on the project together, GTA 6 will be the biggest video game release when it launches next year. It’s been over a decade since the franchise’s last hiatus, and with each passing day, fans’ expectations and hunger only increase.

Since the GTA franchise is returning after more than a decade-long hiatus, Take-Two’s boss was interviewed about the publisher’s direction and how they’ll connect with a younger audience.

The response was quite surprising, with the CEO stating that they’re “running pretty scared” and that they continuously seek to innovate rather than become complacent with their past achievements.

Why it matters: It’s a great thing to see one of the biggest video game publishers be so humble. This mindset is what keeps Take-Two one of the most successful businesses in the video game industry.

niko bellic
GTA 4 Remaster May Arrive Soon

Talking to The Game Business, Strauss Zelnick said the following: 

I am fond of saying that arrogance is the enemy of continued success.

The CEO also said that they have quite a few big titles coming out in the following years, with the most notable one being GTA 6. The publisher already has a layout planned for the next decade or so where they’ll be making content for newer audiences, in some newer formats.

GTA 6
Rockstar May Delay GTA 6 Again

Even aside from GTA, the publisher owns a substantial portfolio of IPs. With the amount of development and expertise at Rockstar, GTA 6 is unlikely to fail. The same can’t be said for other IPs, most notably BioShock.

Regardless of that, Zelnick is quite optimistic about the future, as he believes that bringing something “fantastic and unexpected” to the table will undoubtedly be pleasing for newer audiences, too.

What are your thoughts on these statements? Let us know in the comments below, or at the official Tech4Gamers Forums.

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