Nvidia recently announced the GeForce RTX 4060 Ti, a 1080p resolution focused graphics card, for $399 / €439. The graphics card also went on sale today, and it seems the new xx60 series card from Nvidia is also not doing so well in sales. Whereas the GeForce RTX 4060 Ti has already dropped below MSRP in Germany.
According to 3DCenter, the cheapest RTX 4060 Ti currently available is priced at €419. This discounted version of the GeForce RTX 4060 Ti series card is a Palit Dual non-OC model. Though even with a €20 discount at launch. The GeForce RTX 4060 Ti sales are much lower than expected.
3DCenter has reported that retailer Mindfactory has only sold around 20 GeForce RTX 4060 Ti units, including the discounted Palit Dual non-OC model. Aside from the Palit model, the GeForce RTX 4060 Ti retail price is at €439. While the 16 GB version is coming in July, and the non-Ti model will cost €549 and €329, respectively.
The GeForce RTX 4060 Ti is also priced differently across European countries due to differences in VAT. Countries like France have to pay a higher 20% VAT than Germany, with a lower 19% VAT. However, Mindfactory currently has the cheapest GeForce RTX 4060 Ti rate in Germany.
The launch of the XX60 series card from Nvidia is also not doing well in other parts of the world. According to Moore’s Law Is Dead, “Major US Retailers” are not expecting supply for the GeForce RTX 4060 Ti months after the initial collection.
Furthermore, some custom GeForce RTX 4060 Ti models are priced above the suggested $400 MSRP. Some AIB partners might expect their custom models to sell for GeForce RTX 3070 because high-end GeForce RTX 4060 Ti variants are priced above the $400 MSRP.
Looking at the current market condition, the GeForce RTX 4060 Ti will be a tough sell for Nvidia. With such low demand, Nvidia is bound to slash the current MSRP on the GeForce RTX 4060 Ti 8 GB model before the other models are up for sale.
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Malik Usman is student of Computer Science focused on using his knowledge to produce detailed and informative articles covering the latest findings from the tech industry. His expertise allows him to cover subjects like processors, graphics cards, and more. In addition to the latest hardware, Malik can be found writing about the gaming industry from time to time. He is fond of games like God of War, and his work has been mentioned on websites like Whatculture, VG247, IGN, and Eurogamer.