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- Xbox is skipping out on marketing Gears of War: Reloaded for no reason, leaving gamers worried about the upcoming remaster.
- The game’s preload has already become available, requiring a staggering 70 GB of space.
- Xbox having no noticeable marketing campaign despite a PS5 release suggests that it might not be confident in the remaster.
Xbox has pushed many of its awaited AAA titles to next year, so fans have been quite excited for the remaster of the original Gears of War 2006. However, a decision by Xbox has also started to shake this interest in the remaster, with gamers now concerned about its fate.
Xbox has gone radio silent on Gears of War: Reloaded instead of amping up its marketing campaigns ahead of the game’s approaching launch. Even the game’s 70 GB pre-load is now available, but there’s no sign of any marketing in sight.
Why it matters: Gears of War: Reloaded, getting the silent treatment so close to the launch window, might suggest that Xbox is not happy with how it turned out.
Gears of War is one of the key franchises of the Xbox gaming brand, so a major release having no marketing is quite worrisome for the community. Some fans even believe that Xbox might not be entirely confident in the quality of the remaster.
On the flip side, Xbox might be saving the marketing budget and hype build-up for Gears of War: E-Day, which is a true current-gen entry. Since GoW: Reloaded is technically not a new game, some fans also believe it just doesn’t warrant a full marketing campaign.
However, since the remaster is also releasing on PS5 this time around, having no marketing to target that new audience makes no sense unless something has gone wrong behind the scenes.
For those not in the know, Gears of War: Reloaded is launching on August 26, 2025, for Xbox Series X|S, PC, and PS5. Unsurprisingly, the PS5 launch has also upset many Xbox fans.
Do you think Xbox is confident in Gears of War: Reloaded despite having no marketing ahead of its awaited launch, or is this silence just a new strategy for the company? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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