- The co-CEO of CDPR, Michal Nowakowski, says that the game price hike across AAA titles will benefit the studio.
- As per experts, the potential price hike is expected with GTA 6’s launch, but nothing has been confirmed officially.
- CDPR will quickly adopt a more expensive pricing structure for its upcoming AAA single-player titles.
As the AAA scene struggles to grow after years of thriving, many analysts and developers are expecting a big push to cause a potential price hike across the industry. GTA 6 is expected to cause this speculative price increase in AAA games, as per the experts.
Now, CDPR wants to be among the first AAA studios to take full advantage of the price hike if it happens. The co-CEO, Michal Nowakowski, says the game price hike will only benefit the studio in the end.
Why it matters: The remarks by CDPR’s co-CEO suggest that it will be among the first studios to adopt the expected game price hike. This development has concerned gamers, especially those waiting for the team’s AAA projects.
Michal answered a question during a webcast for last year’s earning results, clarifying that CDPR will evolve with the standard price changes for the market instead of sticking to the $70 figure in the future.
Our stance is that if the standard price changes for the market, it will work towards our benefit for sure. That’s where we sit.
However, no concrete evidence suggests that the base GTA 6 will cost more than $70 and lead to a price hike across the whole industry. Still, CDPR is wholly cautious and ready to adapt if such a speculation becomes a reality.
The opinion is that we’re going to find out soon what’s going to happen, there is likelihood for sure it’s been indicated but it’s pure speculation to be honest.
This means that the upcoming single-player CDPR projects, such as The Witcher 4 and the Cyberpunk 2077 sequel, will potentially drain our pockets of more than $70 in the future.
Additionally, CDPR’s adoption of a new pricing standard will also push other AAA studios to make their upcoming games more expensive, which has worried gamers greatly across various social media sites.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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