Black Myth: Wukong’s Physical Release Was So Strong It Revived Businesses, Says Publisher

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Black Myth: Wukong Physical Launch Performed Really Well!

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  • Black Myth: Wukong saw a physical launch during the last month of 2024.
  • The publishers are happy with the physical release as it performed massively well.
  • The studio has also emphasised the importance of physical releases.

Black Myth: Wukong was the biggest launch last year, winning multiple awards, including the Steam GOTY. The title has already sold over 25 million copies, becoming the biggest hit from Chinese developers.

While many studios have been skipping physical releases and only focusing on the digital market, the Black Myth: Wukong publisher stated that the title’s physical release saved businesses.

Why it matters: Recently, Clair Obscur: Expedition 33 was also reported to be selling well in the stores, further suggesting that the physical releases are still valuable.

Black Myth Wukong Xbox Series S
Black Myth Wukong Failed To Win The GOTY At The Game Awards

During a recent conversation with The Gamer at the LVL UP Expo, PM Studios CEO Mike Yum discussed the physical release of the Black Myth Wukong, stating that it performed incredibly well.

While he didn’t share any numbers as they are kept private, he stated that all the distributors and partners have been happy with the results, and it has even saved the businesses of many.

I got a lot of calls like during Christmas and after the New Year’s thanking me and saying that it saved their business.

-Mike Yum 

He further emphasises the importance of physical releases, stating that many regions still wait for the physical release of the title because they don’t have advanced internet technology.

 They’re paying per data. In places like that, where the bandwidth is low or slower, they were very much waiting for a physical copy of the game.

Black Myth: Wukong
Black Myth: Wukong Has Already Sold Over 25 Million Copies

Mike also talked about how it’s easier to get eyes on the title at the store, as anyone who’s walking around can see it. On the other hand, digital places are overflowing with games, making it difficult to be noticed.

Nonetheless, what do you think about this? Do you believe physical releases are still valuable? Let us know your thoughts in the comments or join Tech4Gamers forums.

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