- Ubisoft potentially earns nearly €100 million in MTX for each Assassin’s Creed game.
- Almost 40% of the total MTX revenue is generated through time-saving MTX.
- This information comes from leaked documents shared by French YouTuber j0nathan.
It’s no surprise that Ubisoft’s public perception has been going downhill, partly due to the company’s recent troubling moves to fire employees across the board, cancel projects, and delay others, like the upcoming Black Flag Remake.
A major point of contention between fans and the company has been the inclusion of microtransactions in Assassin’s Creed titles, which are fully single-player games and not live-service games. Thanks to French YouTuber j0nathan, we finally have a better understanding of the financial incentive behind these microtransactions.
Why it matters: These approximately 100 million euro figures explain why Ubisoft heavily pushes MTX in games despite the negative public perception.
The leaked internal document shows that Ubisoft earned €94 million in MTX revenue from Assassin’s Creed Odyssey, and €112 million from Assassin’s Creed Valhalla. Players spent €47 million on time-saving MTX like XP boosters in Odyssey and €35 million for Valhalla.
Numbers like these make microtransactions not just a side source of revenue that developers can rely on, but the primary driver of how games are designed. It influences major game design decisions that the developers have to take so as to maximize potential revenue earned through these microtransactions. Ubisoft has taken a lot of flak for making its recent RPG-focused Assassin’s Creed games overly grindy, and these leaked documents show there is a financial incentive to do so.
It also explains the inclusion of Animus Hub with Assassin’s Creed Shadows, which heavily integrates MTX into its UI. By forcing players to first boot into the Animus Hub before starting their game, Ubisoft is further integrating microtransactions into the overall player experience.
Do you think players will stop buying microtransactions in single-player games any time soon? Share your thoughts in the comments below or join the discussion on the Tech4Gamers forum.
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Zain’s gaming passion started with the PSP era. He has been a PlayStation fan from the start and loves narrative-driven single-player games. He dabbles in all things pop culture.
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