Threads
- A new report claims many publishers are already using AI tools.
- Activision has been used as an example of a studio using AI, with the report suggesting skins made from AI were sold to customers.
- A developer has stated that Activision forced them to use AI for their work.
AI has seen great growth in the video gaming industry recently, as many publishers believe it is now important to keep up with the competition.
While many massive publishers are already using AI when creating games, it appears some are even forcing their workers to rely on the technology. A recent report also claims Activision has already sold AI-created skins to Call of Duty players.
Why it matters: Although AI is on its way to becoming an essential part of the industry, many publishers, like Nintendo, are still skeptical about the technology.
According to a new report from WIRED, AI is already replacing many video game jobs. Key players in the industry, like Activision Blizzard, have started using the technology.
The report claims that the publisher started using AI in its games at the beginning of 2023 and that by mid-last year, it had already secured access to GPT-3.5. As such, publishers have already approved the use of generative AI tools.
The report further claimed that Activision Blizzard had already sold an AI-generated cosmetic through Modern Warfare 3 before the end of 2023. While the report didn’t clarify which cosmetic was created through AI, it has been stated that it was from the Yokai’s Wrath bundle.
It remains unknown whether the publisher has used AI tools in other bundles. However, following last year, Microsoft laid off around 2000 workers, and Activision was heavily affected.
The report suggests that AI may have had something to do with the massive number of layoffs.
One of Activision’s developers has also stated that they are being forced to use AI to aid in their work. Overall, the report highlights a concerning picture related to the use of this technology in gaming.
It remains to be seen what the future holds for AI, but it appears that massive publishers are already in favor of the technology.
The trend also raises questions about AI-generated content being sold to users without their knowledge. Perhaps studios and publishers should make it a rule to inform users if the content they are about to buy is made through the use of artificial intelligence.
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[News Reporter]
Abiyan is on track to complete his Computer Science bachelor’s degree. His enthusiasm for writing and gaming motivates him to keep readers and gamers updated with the latest information from the industry. In his free time, Abiyan enjoys playing Dota 2 and Rocket League. Abiyan has also been cited in reputed websites such as Kitguru, Comicbook, GamingBible, Eurogamer and Gamingbolt.
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