Threads
- Black Ops 7 is filled with AI-generated art in its calling cards.
- The game is receiving widespread criticism for the use of AI due to its hefty $70 price tag.
- Activision claims that while AI was indeed used for development, it ultimately helped the developers accomplish their goals.
Black Ops 7 has been under fire for multiple reasons since its release. The atrocious campaign aside, Call of Duty’s latest release seems to have underperformed on Steam.
If this wasn’t enough, the game has been criticized heavily for using AI-generated art. Responding to the situation, Activision has also come forward and effectively admitted to the use of AI slop in its latest $70 release.
Why it matters: AI is expected to become a major part of gaming eventually, but it seems Activision is ahead of the curve. The studio seems to have expedited AI integration compared to the rest of the industry.
Over on Twitter, users were quick to call out Activision for what appeared to be AI-generated art used in various Black Ops 7 calling cards.
In particular, fans observed that Activision had somehow used an art style similar to that of Studio Ghibli for the calling cards. This art style, of course, does not fit well with the game’s themes and setting, and immediately raised eyebrows.
Shortly afterwards, Activision came forward with a statement confirming that AI was indeed used in the development of Black Ops 7. According to Activision, AI tools helped expedite the creative process, which was still overlooked by human developers at the end of the day.
We use a variety of digital tools, including AI tools, to empower and support our teams.
-Activision
However, gamers expressed dissatisfaction with the use of AI-generated content since Black Ops 7 was sold at a premium $70 price. Moreover, Activision received similar criticism when it began using AI in Black Ops 6 earlier this year. Making matters worse, reports suggested AI-generated skins were sold in Modern Warfare 3 as well.
It goes without saying, but the last thing Black Ops 7 needed was another reason for widespread criticism. Here’s hoping Activision will learn the right lessons from all the backlash its latest release is receiving on social media and various platforms.
What do you think about the AI controversy surrounding Call of Duty’s latest entry? Share your opinions in the comments, and head over to the Tech4Gamers Forums for more updates.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.
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