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- Assassin’s Creed Shadows was criticized for integrating highly-priced microtransactions.
- The game director defends them and states that they help them with updates and support.
- Ubisoft has followed this monetization model for years and has been successful with it.
Monetization strategies in games have always been a topic of discussion within the gaming community. While some outright hate microtransactions in games, others are fine with them. Ubisoft has also given its stance on the model.
While microtransactions are associated with free-to-play games, Ubisoft includes them with its single-player titles as well, the recent example is Assassin’s Creed Shadows. The game director defends this, saying it helps them support games.
Why it matters: The microtransactions in Ubisoft’s single-player titles are mostly purely cosmetic, so you don’t need to buy them at all; however, fans label them as a cash grab that doesn’t belong there.
In a recent interview with Access The Animus, Assassin’s Creed Shadows director Simon Lemay-Comtois defended the in-game microtransactions, saying that they use them to update and support the game.
The microtransactions in Shadows attracted a lot of flak, considering how expensive they are. The game has a battle pass costing up to $50, almost the same price as you can get the full game on discount.
Microtransactions, for all the flak it gets, it allows us to do the Isu stuff, the quest stuff, the parkour updates, all of it.
– Simon Lemay-Comtois
This model, nonetheless, has worked for Ubisoft in recent years and continues to do so. The studio also previously stated that microtransactions make the games more fun, a claim most fans loudly disagree with.
Assassin’s Creed Shadows’ recent DLC also failed, and Ubisoft has decided to skip the 2nd one. Their last collaboration with Attack on Titan has also garnered negative responses, so the updates aren’t doing them much good either.
What are your thoughts on the director defending Ubisoft for adding microtransactions? Let us know your opinions in the comments or join the discussion at the official Tech4Gamers Forum.
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News Reporter
Abdullah is an avid gamer who primarily plays single-player titles. If you can’t find him anywhere, he’ll probably be at his desk playing The Witcher 3 for the millionth time. When he isn’t playing games, he’s either reading or writing about them.
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