- The new Xbox CEO does not intend to push AI slop in games despite her artificial intelligence background.
- Xbox’s new leadership notes that AI will be used as an additive tool by game developers for tasks like coding and bug testing.
- They also say that Microsoft does not force any of its studios to use AI for game development.
Following the arrival of new Xbox CEO Asha Sharma, the gaming brand is set to go through plenty of changes.
However, as the new leadership puts it, one thing that will seemingly remain unchanged is Microsoft’s commitment to producing games with human creativity at the forefront. In a new interview, the CEO once again clarified her stance on AI and its use for game development.
Why it matters: The new Xbox CEO comes from an AI background, which sparked concerns over Microsoft accelerating the push for artificial intelligence integration in games.

Discussing the subject with Windows Central, Sharma noted that she has no intentions of flooding Xbox with “AI slop.”
Reaffirming this stance, Xbox CCO Matt Booty used Photoshop as an example of a tool the games industry widely adopted soon after its release. He argued that AI would be similarly additive to game development at Microsoft moving forward.
Matt Booty also confirmed that Microsoft does not force its studios to use the technology. Ultimately, the choice of whether to use any new technology or not is up to the developers.
Booty noted that the developers are free to use AI to write code or check for bugs, but Microsoft prioritizes the creative process above everything else.
We’ve got no pressure from Microsoft, there are no directives on AI coming down.
-Matt Booty
What makes these statements so interesting is the fact that Microsoft appears to be taking the opposite approach with Windows, pushing AI elements like Copilot heavily for all users.

Elsewhere, the new CEO has pointed to anything being possible for Xbox over the coming years. In particular, she has highlighted the need to focus on the hardware and players moving forward.
What do you think about Microsoft’s stance on AI for game development? Let’s discuss in the comments and on the Tech4Gamers Forums.
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[Senior News Reporter]
Avinash is currently pursuing a Business degree in Australia. For more than 5 years, he has been working as a gaming journalist, utilizing his writing skills and love for gaming to report on the latest updates in the industry. Avinash loves to play action games like Devil May Cry and has also been mentioned on highly regarded websites, such as IGN, GamesRadar, GameRant, Dualshockers, CBR, and Gamespot.


