Threads
- Digital Foundry’s Alex Battaglia revealed that their Xbox-related videos failed to attract a substantial audience.
- Any Xbox-related content they posted in 2025 got very few views, even for AAA titles.
- Battaglia stated that this makes future coverage of Xbox on the channel hard to justify.
The lack of interest in Xbox-related products has been one of Microsoft’s biggest challenges this generation, with the Xbox Series consoles falling short of even 2017’s Nintendo Switch in relevance.
The company has been shifting its focus to the Play Anywhere initiative to attract a new audience, but premium titles like Phantom Blade Zero are still skipping the platform. As it turns out, there is barely any interest in Xbox first-party titles as well, even from Xbox players.
Why it matters: To make a proper comeback in the mainstream, Xbox needs a new video game IP that can warrant players’ attention and time.
Digital Foundry member Alex Battaglia revealed that the channel’s coverage of Xbox video games in 2025 barely garnered any views, even for titles they thought could draw the Xbox audience out.
Battaglia went on to say that it is getting harder to justify covering Xbox video games on Digital Foundry from a return-on-investment perspective, as the work they put into the videos isn’t translating into views.
Under his post, journalist Jez Corden amplified the same opinion, saying that his publication primarily covers Xbox and is targeted towards that player base. However, his content related to the Steam Deck gains more traffic than anything Xbox-oriented.
Xbox is already in a financial mess, with its 2025 revenue falling by $113 million as its hardware declined by a whopping 29%. But, something worse than monetary ruin is irrelevance in the gaming community, and from the looks of it, the brand is getting there.
The company has failed to produce a single first-party exclusive in the last decade that scored a Game of the Year nomination at The Game Awards. This lack of care among consumers should be frightening for Microsoft, because if this trend continues, Xbox may die a cultural death before it even debuts the next-gen PC/console hybrid.
Why do you think the Xbox brand has failed to capture players like PlayStation and Nintendo? Tell us in the comments below or head to the Tech4Gamers forum for discussion.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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