- Xbox Game Pass needs to be at least three times its current size to reach 100 million subscriber goal by 2030.
- The analysis claims the service needs to grow by 40% every year to make the massive threshold possible.
- Regardless, another report suggests that a record number of people signed up for Game Pass since last year.
While the ‘Everything is an Xbox’ ad campaign has been somewhat controversial, the claims have only been possible because of the Game Pass’ significance in the gaming scene.
Now, a new analysis has revealed that Game Pass needs to at least triple in size by 2030 to reach the forecasted 100 million sub count by Microsoft. The subscribers are currently rumored to be hovering around the 34 million mark, which is still behind PS Plus.
Why it matters: Microsoft has placed lofty forecasts for Game Pass that it needs to reach by 2030. However, that is only possible if the subscription service can manage to grow from 34 to 100 million in the next 5 years.
A report by The Information states that Xbox expects Game Pass to grow at a staggering rate of 40% yearly to reach 100 million subs by 2030. In other words, the growth amount would be quicker than its rate of growth has been every year since 2020.
Analysts have held different views regarding the huge milestone that Game Pass needs to achieve in the next half-decade. Analyst Michael Pachter predicted last year that the service could reach 200 million subscribers by 2034 alone.
On the flip side, many argue that such a threshold is not possible given the current trajectory. The service has also been cannibalizing Xbox game sales by a gargantuan 80%, as another analyst claimed.
It is best to take the analysis with a pinch of salt, as a lot could influence its growth during the next five years. Nevertheless, Game Pass rolled out 137 titles last year valued at around $4,800.
Do you think Xbox Game Pass can grow three times its current size by 2030? Let us know your thoughts in the comments below, or join the discussion on the official Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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