Xbox To Strengthen Partnership With Chinese Developers And Publishers Moving Forward

Expert Verified By

Xbox Might Be Aiming To Capture The Chinese Market!

Story Highlight
  • Xbox is hiring for a Gaming China Business Development Lead, suggesting increased focus on the region.
  • The job listing implies that Xbox wants to strengthen its partnership with Chinese developers and publishers in the future.
  • Fans believe that capturing the Chinese market will be a great move for Xbox because it remains largely untouched.

Both Xbox and Sony have been trying to get a piece of the giant Chinese market for years. Comparatively, Sony has made great progress with its China Hero Project; it only recently launched a new phase to fund a slew of new titles and secure them under its umbrella. 

Now, Xbox is also about to push the initiative to strengthen its grip on the Chinese industry. The company is hiring for the China Business Development Lead role to ‘build, maintain, and foster relationships’ with new and existing gaming partners in the region.

Why it matters: The new job listing has many fans excited regarding potential plans Xbox might have for the Chinese market, as it is practically a goldmine filled with local talent still waiting to be explored. 

Xbox is currently hiring for the China Business Development Lead role to foster relationships with local developers.

The job listing wants the new lead to ‘land new partnerships and extend existing ones’ to ensure that Microsoft’s presence in China can grow and result in new games. Therefore, the role will also serve as a project manager for various Xbox gaming initiatives.

The Xbox Partnerships & Business Development team is hiring a China Business Development Lead to work with partners across Asia.

-Xbox.

The role also includes supporting Microsoft’s ID@Xbox program, alongside taking part in discussions and agreements with Chinese studios to bring their games over to Xbox, Game Pass, and Windows platforms.

As part of our team, you will lead business development activities with gaming publishers and developers in the region.

Xbox is also collaborating with LG to bring cloud gaming to select cars.

Microsoft has pushed to increase its presence in the wider Asian gaming scene before by buying studios like Tango Gameworks. According to the job listing, stepping into the Chinese market seems to be its next major goal. 

Do you think Xbox is planning to have a major gaming presence in the Chinese region? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.

Was our article helpful? 👨‍💻

Thank you! Please share your positive feedback. 🔋

How could we improve this post? Please Help us. 😔

Gear Up For Latest News

Get exclusive gaming & tech news before it drops. Sign up today!

Join Our Community

Still having issues? Join the Tech4Gamers Forum for expert help and community support!

Latest News

Join Our Community

104,000FansLike
32,122FollowersFollow

Trending

Clair Obscur: Expedition 33 Set To Receive New Content As Game Hits 5 Million Units Sold

Clair Obscur: Expedition 33 has now sold a whopping 5 million units, and new content for the RPG is also on the way.

New Silent Hill f Xbox Ad Reminds Players: You’re Buying A License, Not The Game

Xbox is marketing Silent Hill f with a tag underneath stating that you will only purchase the license to play the horror title.

Over 60% US Gamers Buy Two or Fewer Games Per Year

Only 14% of games in the US buy new games regularly, and they are the main drivers of the paid game market.

Ready or Not Exec Criticizes Crossover Skins; Says He Hates What Realistic Shooters Have Become

The team behind Ready or Not does not appear too fond of over-the-top crossovers like those from Call of Duty.

AMD Engineer Confirms Next-Gen Xbox Development Moving “Full Steam Ahead”

An AMD engineer has revealed that the next-gen Xbox is under development, but it isn't necessarily a traditional console.