Threads
- In the latest earnings call, the Ubisoft CEO says the company is making great strides in applying Gen AI.
- He says the technology is as big a revolution as the shift to 3D for the gaming industry.
- The company has all teams in studios embracing Gen AI and exploring use cases across all processes.
Despite many influential figures slamming Gen AI use in gaming, it’s become apparent that most AAA companies are leaning heavily on the tech. Ubisoft is no different, with its many initiatives exploring all the ways it can rely on Gen AI for players and developers.
Ubisoft CEO Yves Guillemot now claims that Gen AI is as big a revolution for gaming as the shift to 3D. Therefore, the publisher is already ‘making great strides’ in applying Gen AI to ‘high-value use cases’ to bring tangible benefits for developers and gamers alike.
Why it matters: The new remarks by the Ubisoft CEO suggest the company will heavily utilize Gen AI during game development across all use cases and for enhancing player experience moving forward.
Speaking in the latest earnings call for the H1 FY26 report, the CEO adds that Ubisoft is making great progress on the groundbreaking generative AI applications that directly affect players.
This initiative includes the newly revealed Project Teammates, which turns NPCs into real teammates that reportedly respond and act naturally. This feature may be used in Ubisoft’s newly leaked live-service shooter, Project Scout.
We are making great strides in applying Gen AI to high-value use cases that bring tangible benefits to our players and teams. […] It’s as big as a revolution for our industry as the shift to 3D. And we have everything to lead on this front.
-Ubisoft CEO Yves Guillemot.
On the production side, Ubisoft already has teams across its studios embracing Gen AI and exploring its use cases. So, programmers, artists, game testers, and other departments are employing this technology.
Gamers are largely unhappy with Ubisoft’s heavy focus on Gen AI, fearing it may lead to layoffs among developers and artists in the future.
Do you think Ubisoft going all-in on Gen AI for development processes and player experience is a good idea in the long term, or is the tech just a novelty? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.
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Shameer Sarfaraz has previously worked for eXputer as a Senior News Writer for several years. Now with Tech4Gamers, he loves to devoutly keep up with the latest gaming and entertainment industries. He has a Bachelor’s Degree in Computer Science and years of experience reporting on games. Besides his passion for breaking news stories, Shahmeer loves spending his leisure time farming away in Stardew Valley. VGC, IGN, GameSpot, Game Rant, TheGamer, GamingBolt, The Verge, NME, Metro, Dot Esports, GameByte, Kotaku Australia, PC Gamer, and more have cited his articles.
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