RTX 5090 Price Expected To Increase Up To $5000 In 2026 As Memory Shortage Worsens

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The Price Increase Is About 150% Higher Than Its Original MSRP!

Story Highlight
  • A report reveals that the price of the RTX 5090 will increase up to $5000 USD in 2026.
  • This massive increase is due to a memory crisis and the industry’s increasing focus on AI.
  • The price increases are expected to happen every month and will affect the entire product line.

2025 has been incredibly tough for gamers after memory prices shot through the roof in the second half. The situation is so bad that Nvidia is telling AIB partners to source VRAM themselves, while the RTX 5060 Ti 16 GB is expected to be discontinued soon. 

Therefore, it’s unsurprising that GPU prices are expected to rise starting in January 2026 as AMD and Nvidia face DRAM shortages. A new report now reveals that Nvidia’s flagship RTX 5090 will see an exorbitant price increase of up to $5000 USD next year.

Why it matters: After the worsening memory crisis, making high-end RAM kits more expensive than most consoles in recent months, GPU prices will also shoot up massively next year. This will turn AAA gaming into a more expensive hobby for many users.

RTX 5090 price increase report
The RTX 5090’s price will see a bump of about 150% from the original MSRP in 2026 | Credit: Newsis.

The report by Newsis says that price increases will first hit consumer GPUs, including the RTX 50 series and AMD’s Radeon RX 9000 lineup. The RTX 5090, which had an original MSRP of $1999, will go as high as $5000 next year. It is nearly a concerning 150% increase. 

The average share of memory in the manufacturing cost of all GPUs has recently exceeded 80%.

-An Industry Official.

This memory apocalypse will result in price bumps happening nearly every month and will slowly affect the entire aforementioned product lines, as well as the GPUs made for AI data centers and servers, eventually.

The report mentions that the price of the typical VRAM used in GPUs, the DDR5 16G (2Gx8), was $5.5 in May but shot up to $20 in November. It explains the expected price hikes, as memory will continue to get more expensive for the foreseeable future.

RTX 5090 Burnt
Many RTX 5090s have also had burning incidents in the past.

On a side note, even console gamers aren’t safe; the rising memory prices could also cause next-gen Sony and Xbox consoles to be delayed, including Valve’s Steam Machine. 

Do you think the rising memory prices and worsening stocks justify such a gargantuan price increase? Let us know your thoughts in the comments below, or join the discussion on the Tech4Gamers forum.

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