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- Nvidia has faced a $5.5 billion loss in its last quarterly earnings.
- With an export ban on AI chips and increasing manufacturing costs, the company has raised GPU prices by 10-15%.
- The RTX 5090 GPU now starts from $2500.
Over the past few months, US policy changes have damaged manufacturing companies, as they’re subjected to high tariffs and export bans. Microsoft recently raised the prices for the Xbox Series X|S consoles, making them well out of the reach of average consumers.
Now, it seems that Nvidia has followed suit. To combat revenue decline, the company has implemented a 10-15% price hike across all of its GPUs.
Why it matters: Nvidia GPUs were already quite expensive, and limited availability was limited. Even months after the Blackwell GPU lineup’s release, they are still quite difficult to obtain, and this price hike will only worsen things.
As reported by Digitimes, Nvidia is facing multiple crises, with a recent loss of $5.5 billion in its past quarterly earnings. The company’s revenue drivers were mostly its AI chips, which now face an export ban in China due to the recent US policy and trade wars.
As such, the H20 chips are selling less than usual. CEO Huang Renxun has been travelling between the US and China and even had talks with US President Donald Trump to lift the export ban.
The company has also shifted its GPU production to the US, where moving and manufacturing costs have significantly increased compared to Taiwan.
Amidst this sales loss and high manufacturing costs, Nvidia is doing its best not to suffer any more damage and has raised its GPU prices by 10-15% in collateral. The ASUS RTX 5090 has seen a price hike of 10%, while the other Blackwell GPU will see a 5-10% price hike. The AI GPUs, such as H200 and B200, are up by almost 15%.
As such, the RTX 5090 GPUs now start from a whopping $2500. Furthermore, their availability is questionable, and this price hike can only further guarantee more scalping.
Still, the AI GPU demand is strong even with China out of the equation, and Nvidia is expected to bounce back “within financial forecasts and deliver excellent profit results” at the end of this month.
What do you think about Nvidia’s price hike? Let us know in the comments below or at the Tech4Gamers forum.
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[Staff Writer]
Shaheer is currently pursuing a Business degree while also working as a part-time Content Writer. With his deep passion for both writing and video games, he has seamlessly transitioned into a role as a Journalist. Over the past two years, Shaheer has contributed as a freelancer to various websites and landed positions on acclaimed platforms like Gamerant. Currently, his role at Tech4gamers is as a Features Writer, but he also covers News occasionally. Shaheer’s favorite gaming franchises are Assassin’s Creed and the God of War series.
Get In Touch: shaheerzahid03@gmail.com
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